On April 1st, Moschino will release its new fragrance, "Moschino Fresh Couture Eau de Toilette" (30ml 5,800 yen, 50ml 8,200 yen, 100ml 10,800 yen), featuring a unique bottle shaped like a household detergent.

The concept of this fragrance is "the most everyday item seen in every household." It was born from the unique idea of "what if a luxury brand's precious juice was packaged in a household detergent bottle?"

The fragrance opens with captivating sparkling notes of sensual and exotic ylang-ylang, mandarin, and bergamot. This opens with a vibrant and happy heart note of elegant floral notes of white peony and osmanthus, joined by juicy raspberry, and finishes with the sensual and soft scent of clear wood, white patchouli, and ambrox.

This unique fragrance in the form of a household cleaner is sold in an elegant box made from high-quality paper. The advertising campaign features Linda Evangelista as model. The photographer is Steven Meisel and the art director is Jeremy Scott.

Video source: (Moschino Official YouTube: https://youtu.be/ppYAar8Mba4)