Anna Sui and Sailor Moon collaborate to hold pop-up event at Isetan Shinjuku

Mar 13, 2015

Isetan Shinjuku will host a collaboration event between ANNA SUI and Pretty Guardian Sailor Moon from March 25th to 31st at Center Park Stage #3 on the third floor of the main building. During the same period, a collaboration event between the same work and other Japanese brands will also be held at Center Park Stage #2 on the second floor of the main building.

With the Mitsukoshi Isetan Group's corporate slogan "This is Japan" as its backdrop, the store is running a campaign titled "ISETAN JAPAN SENSES" to promote the best of Japan. As part of this campaign, the store will focus on Pretty Guardian Sailor Moon as a character representing Japanese culture.

This project was born out of Anna Sui's love of Japanese culture and her avid fan of Sailor Moon. According to the buyer in charge, "Anna is such a big Sailor Moon fan that she never missed an episode of the anime when it aired in New York." An original logo featuring the cat character Luna and the letter "I" resembling a moon stick was also created specifically for this collaboration. While Sailor Moon's usual theme colors are five, representing the five Sailor Moon warriors, this time the design has been changed to reflect Anna Sui's theme colors of purple and black. The collection also includes fashion items suitable for women, such as the "Sailor Moon Compact Head Necklace" (¥21,000), which uses a purple base instead of the pink base found in the anime; the "Space-Time Key Necklace" (¥16,000), featuring Anna Sui's iconic butterfly motif and the Mysterious Silver Crystal that appears in the anime; "Luna & Artemis Earrings" (¥18,500), featuring the black cat Luna and the white cat Artemis on opposite sides; a "Ribbon Bracelet" (¥19,000) with charms featuring the five warriors; and bags (small size: ¥32,000, large size: ¥35,000). Other items on sale include stationery such as a clear file set (1,600 yen) and T-shirts (12,000 yen). These will also be available on the Isetan online store from March 25th.

A pop-up shop called "GIRLS SPARKLE LOVE ~LET'S PRISM POWER MAKE UP!~" will be located on the second floor of the main building, featuring a collaboration between Sailor Moon and a "JAPAN brand." Items on sale include "Sailor Moon x BABY-G" (16,000 yen) and "Sailor Moon x Samantha Vega" Moonstick Leather Bags (37,000 to 45,000 yen).

All of these items are targeted at adult women in their late 20s who admired Sailor Moon as children, and will appeal to fans who are also suitable for adults.
奥麻里奈
  • Ribbon Bracelet (Main Building, 3rd Floor)
  • Compact Head Necklace (front) (Main Building, 3rd floor)
  • T-shirts (Main Building, 3rd floor)
  • Mugs (Main Building, 3rd floor)
  • Handbags (Main Building, 3rd floor)
  • Handbags (Main Building, 3rd floor)
  • iPhone cases (Main building, 3rd floor)
  • "GIRLS SPARKLE LOVE ~LET'S PRISM POWER MAKE UP!~" shop exterior (Main building, 2nd floor)
  • Sailor Moon-inspired styling (Main Building 2nd floor)
  • Sailor Moon-inspired styling (Main Building 2nd floor)
  • Sailor Moon themed goods are also available (Main Building 2nd Floor)
  • Sailor Moon themed goods are also available (Main Building 2nd Floor)
  • Tiara (Main Building 2nd Floor)
  • Accessories (Main Building 2nd Floor)
  • Handbags (Main Building, 2nd Floor)
  • Handbags (Main Building, 2nd Floor)
  • Placemats (Main Building, 3rd floor)
  • Limited-time shop interior (Main building, 3rd floor)
  • Anna Sui and Sailor Moon collaboration logo (Main Building, 3rd floor)
  • Sailor Moon themed goods are also available (Main Building 2nd Floor)
  • "GIRLS SPARKLE LOVE ~LET'S PRISM POWER MAKE UP!~" shop exterior (Main building, 2nd floor)
  • "GIRLS SPARKLE LOVE ~LET'S PRISM POWER MAKE UP!~" shop exterior (Main building, 2nd floor)
  • Ribbon Bracelet (Main Building, 3rd Floor)
  • Compact Head Necklace (front) (Main Building, 3rd floor)
  • Compact Head Necklace (back) (Main Building, 3rd floor)
  • Bags with charms (Main building, 3rd floor)
  • Bags with charms (Main building, 3rd floor)
  • Space-Time Key Necklace (Main Building, 3rd floor)
  • "Sailor Moon x BABY-G" (Main Building 2nd floor)
  • "Sailor Moon x Samantha Vega" Moon Stick Bag (Main Building 2nd Floor)
  • Clear file set (Main building, 3rd floor)
  • Printed T-shirts (Main Building, 3rd floor)
  • "Sailor Moon x BABY-G" (Main Building 2nd floor)
  • "Sailor Moon x BABY-G" (Main Building 2nd floor)
  • Sailor Moon x Samantha Vega Moon Stick Bag (Main Building, 2nd floor)
  • "Sailor Moon x Samantha Vega" Moon Stick Bag (Main Building 2nd Floor)
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