To meet growing demand for lip care, Rouge Dior Balm, a colorless floral care balm stick also suitable for men, will be launched on January 15, 2021. Rouge Dior Balm is infused with Dior's unique floral science know-how. Formulated with 95%*1 naturally derived floral lip care ingredients, it delivers twice the care benefits*2 of Rouge Dior.
The protective properties of red peony, beloved by Christian Dior, preserve the lips' natural moisture while enhancing shine, while pomegranate flower adds firmness and reduces the appearance of fine lines. Shea butter further enhances the protective properties of the flowers, moisturizing and gently caring for your lips for 24 hours*3.

The balm can also be used as a primer for Rouge Dior, adding it to your pre-makeup routine for even more lip care benefits.

*1 Calculation based on ISO 16128 Part II and supplier data
*2 Compared to the care ingredients in Rouge Dior
*3 Data has been collected. (Based on our research. Results may vary from person to person.)


Actor Ryo Yoshizawa is becoming increasingly active in 2021, starring in the NHK Taiga drama "Aoi Ten wo Tsuke" and with the release of a new movie. Yoshizawa will be wearing Rouge Dior Balm as the embodiment of Dior beauty.

"In this dry season, and with masks this year, lips are even more prone to drying out. This product is lightweight yet deeply moisturizing, making it a great product to use every day."
Ryo Yoshizawa


New Product
Rouge Dior Balm
Complete 1 shade available 4,500 yen each (excluding tax)
Scheduled to be released on Friday, January 15, 2021
*Refills are scheduled to be released in September 2021


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