Dates: Wednesday, January 20th - Tuesday, February 2nd Venue: East Park, 2nd floor, Main Building, Isetan Shinjuku Store
(C)'76, '79, '85, '89, '96, '99, '01, '21 SANRIO CO.,LTD. APPROVAL NO.S611847
The fifth installment of the popular annual "FANCY SANRIO CHARACTERS" brand collaboration event between Isetan Shinjuku and Sanrio characters has been announced for a two-week run!
The first part, from January 20th to 26th, will feature "MARRON CREAM's ROOM," which focuses on Marron Cream, which was founded in 1985. It will feature items based on pink and red colors and floral patterns, perfect for Valentine's Day. We will introduce a variety of cute items, including clothing, miscellaneous goods, and sweets, that will make you want to have tea time just like in Marron Cream's room.
The second part, from January 27th to February 2nd, will have the theme "Kirakira Oshigoto." People who "work" in fashion at Isetan will "oshigoto" with Sanrio characters, who have various personalities and characteristics, as well as collaborating designers and artists, to create a cute world. Get excited about the new FANCY SANRIO CHARACTERS!
■Participating brands and artists (in Roman alphabet order)
Crepe., Enfant, Etoile et Griotte, Fancy a la mode, L'illustre Galerie LE MONDE
(mame/Give Me! Tomotaka/Monyochitapomichi), micarina, mikko illustrations, Moon Prim, OLOR JAPAN, Shirley Temple, STEAMCREAM, The Skips, Violet And Claire, Sauna Boy, Sato Sumire, Tsumiki Posh, Hana to Guitar etc.
As large crowds are expected on the first days of the event, January 20th and January 27th, a lottery will be held to determine admission on the digital ticket service "Pass Market." In addition, advance reservations will begin on January 13th on the Isetan Mitsukoshi online site ahead of the in-store event. For more information, please visit the Isetan Mitsukoshi online website or the official Instagram account @nikai_no_iriguchi_isetan.
[Isetan Mitsukoshi Online Website]
https://www.mistore.jp/shopping/feature/women_f3/fancy_sanrio5_w.html

Marron Cream Wooden Box Set (Isetan Exclusive) ¥2,750

< ... Original event items★

Moisturizing cream (Isetan limited edition can) 1,848 yen
■Goods from mame, the illustrator who was in charge of the second main visual

(Left): My Melody compact mirror 1,650 yen
(Center): Pochacco clear file 770 yen
(Right): Pochacco acrylic key chain ¥1,320
■ Introducing a design featuring five male characters from the popular Etoile et Griotte, decorated with stickers.

Each cushion ¥3,080
Print photos you took with your phone in original event frames!
The SNS photo printing service "PhotoPR" has arrived at FANCY SANRIO CHARACTERS. Print your favorite photos in original event frames designed by popular illustrators mikko, mame, and Give Me! Tomotaka.

Receive an original eco-bag by signing up for the Isetan Mitsukoshi app.
The first 450 customers to meet the following three conditions will receive one of two "original event eco-bags"!
1. Spend ¥5,000 or more (tax included).
2. Sign up for the Isetan Mitsukoshi app.
3. Follow us on Instagram (@nikai_no_iriguchi_isetan) at the entrance on the second floor of Isetan Shinjuku.

*The content of the event may be changed or canceled due to unforeseen circumstances. Please note.
*All prices include tax.
The latest information is posted on the official Instagram account at the 2nd floor entrance.
The latest information is regularly updated on the Instagram account at the 2nd floor entrance of Isetan Shinjuku! Check it out here:
@nikai_no_iriguchi_isetan
Click here for company press release details
(C)'76, '79, '85, '89, '96, '99, '01, '21 SANRIO CO.,LTD. APPROVAL NO.S611847The fifth installment of the popular annual "FANCY SANRIO CHARACTERS" brand collaboration event between Isetan Shinjuku and Sanrio characters has been announced for a two-week run!
The first part, from January 20th to 26th, will feature "MARRON CREAM's ROOM," which focuses on Marron Cream, which was founded in 1985. It will feature items based on pink and red colors and floral patterns, perfect for Valentine's Day. We will introduce a variety of cute items, including clothing, miscellaneous goods, and sweets, that will make you want to have tea time just like in Marron Cream's room.
The second part, from January 27th to February 2nd, will have the theme "Kirakira Oshigoto." People who "work" in fashion at Isetan will "oshigoto" with Sanrio characters, who have various personalities and characteristics, as well as collaborating designers and artists, to create a cute world. Get excited about the new FANCY SANRIO CHARACTERS!
■Participating brands and artists (in Roman alphabet order)
Crepe., Enfant, Etoile et Griotte, Fancy a la mode, L'illustre Galerie LE MONDE
(mame/Give Me! Tomotaka/Monyochitapomichi), micarina, mikko illustrations, Moon Prim, OLOR JAPAN, Shirley Temple, STEAMCREAM, The Skips, Violet And Claire, Sauna Boy, Sato Sumire, Tsumiki Posh, Hana to Guitar etc.
As large crowds are expected on the first days of the event, January 20th and January 27th, a lottery will be held to determine admission on the digital ticket service "Pass Market." In addition, advance reservations will begin on January 13th on the Isetan Mitsukoshi online site ahead of the in-store event. For more information, please visit the Isetan Mitsukoshi online website or the official Instagram account @nikai_no_iriguchi_isetan.
[Isetan Mitsukoshi Online Website]
https://www.mistore.jp/shopping/feature/women_f3/fancy_sanrio5_w.html
January 20th (Wed) - First wave of "MARRON CREAM's ROOM" recommended items


< ... Original event items★

■Goods from mame, the illustrator who was in charge of the second main visual

(Left): My Melody compact mirror 1,650 yen
(Center): Pochacco clear file 770 yen
(Right): Pochacco acrylic key chain ¥1,320
■ Introducing a design featuring five male characters from the popular Etoile et Griotte, decorated with stickers.

Print photos you took with your phone in original event frames!
The SNS photo printing service "PhotoPR" has arrived at FANCY SANRIO CHARACTERS. Print your favorite photos in original event frames designed by popular illustrators mikko, mame, and Give Me! Tomotaka.

Receive an original eco-bag by signing up for the Isetan Mitsukoshi app.
The first 450 customers to meet the following three conditions will receive one of two "original event eco-bags"!
1. Spend ¥5,000 or more (tax included).
2. Sign up for the Isetan Mitsukoshi app.
3. Follow us on Instagram (@nikai_no_iriguchi_isetan) at the entrance on the second floor of Isetan Shinjuku.

*The content of the event may be changed or canceled due to unforeseen circumstances. Please note.
*All prices include tax.
The latest information is posted on the official Instagram account at the 2nd floor entrance.
The latest information is regularly updated on the Instagram account at the 2nd floor entrance of Isetan Shinjuku! Check it out here:
@nikai_no_iriguchi_isetan
Click here for company press release details
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