HONESTBOY® by STUDIO SEVEN, a fashion brand under the creative direction of NAOTO, a performer from EXILE and Sandaime J Soul Brothers, has released a compact eco-bag. It will be available exclusively at Lawson and HMV stores nationwide from January 29th.
The bag comes in two colors, black and blue, and both feature a design printed with HONESTBOY®'s iconic rabbit character.
It has a wide gusset so it can hold a lot of things, making it a convenient eco-bag that also works well as a lunch bag, preventing your lunch from tipping over. Also, when folded and the zipper at the bottom is closed, it becomes like a compact pouch, so it can also be used as a secondary bag to keep in your main bag.
In addition, the booklet that comes with the bag features NAOTO wearing apparel from HONESTBOY® and Studio Seven, vividly expressing the brand's worldview. It is a book to be kept forever. Lawson will also be releasing two original hot dog varieties in collaboration with NAOTO's food project, Honest Deli. The "GOOODOG! Butter Chicken Curry" will be available from February 2nd, followed by the "GOOODOG! European-Style Vegetable Curry" (all varieties 298 yen tax included) from February 16th.
[Sales Details]
HONESTBOY® SHOPPING BAG BOOK BLACK / BLUE
Release date: January 29th (in-store display time varies by store.)
Available in two colors (BLACK, BLUE)
Price: ¥1,480 each
Available at: Lawson stores nationwide (excluding Lawson Store 100), HMV stores (also available at HMV&BOOKS online)
Note: Some stores may not carry this item.
HONESTBOY® SHOPPING BAG BOOK BLACK / BLUE
Release date: January 29th (in-store display time varies by store.)
Available in two colors (BLACK, BLUE)
Price: ¥1,480 each
Available at: Lawson stores nationwide (excluding Lawson Store 100), HMV stores (also available at HMV&BOOKS online)
Note: Some stores may not carry this item.
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