A nostalgic blue color. A new series from the Louis Vuitton "SINCE 1854" collection.

Release Date:2021.01.01
Dec 30, 2020
Louis Vuitton will release a new series using blue jacquard from its "SINCE 1854" collection, which combines the Maison's founding year, "1854," with the iconic Monogram motif, starting in January 2021.

Since Women's Artistic Director Nicolas Ghesquière designed it as an homage to the Louis Vuitton family and its traditions at the Fall/Winter 2020 show, the collection has become a new signature of the Maison.

The new releases incorporate the Monogram motif and the founding year, "1854," into precious blue jacquard that evokes nostalgia, and are available in a wide range of products, including the iconic "Vanity" and "Capucines" bags, as well as compact cosmetic pouches.

(From left) Capucines MINI ¥510,000 (W21×H14×D8CM), Vanity PM ¥302,000 (W19×H13×D11CM), Pochette Metis MM ¥262,000 (W25×H19×D7CM) (From left) Capucines MINI ¥510,000 (W21×H14×D8CM)
Vanity PM ¥302,000 (W19×H13×D11CM)
Pochette Metis MM ¥262,000 (W25×H19×D7CM)



(From left) Dauphine MM ¥422,000 (W25×H17×D10.5CM), Neverfull MM ¥247,000 (W31×H28×D14CM), Pochette Cosmetic ¥59,000 (W19×H12×D6CM) (From left) Dauphine MM 422,000 yen (W25×H17×D10.5CM)
Neverfull MM 247,000 yen (W31×H28×D14CM)
Pochette·Cosmetics 59,000 yen (W19×H12×D6CM)

Scheduled for online pre-release on Friday, January 1, 2021
Scheduled for release in all stores on Friday, January 8, 2021

*All prices listed exclude tax and are estimated prices

【Official website】
https://jp.louisvuitton.com/jpn-jp/homepage

【About Louis Vuitton】
Since its founding in 1854, Louis Vuitton has consistently offered unique designs that combine innovation and style, always with the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand faithfully carries on the spirit of "the essence of travel" created by its founder, Louis Vuitton, which is creative, elegant, and practical. Louis Vuitton values tradition and has opened its doors to architects, artists, and designers throughout its history, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrances. These carefully crafted products are a testament to Louis Vuitton's commitment to craftsmanship.

[Contact Information]
Louis Vuitton Client Service
0120-00-1854

#LouisVuitton #LouisVuitton



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PR TIMES
  • Capucines MINI 510,000 yen (W21 x H14 x D8CM)
  • Vanity PM 302,000 yen (W19 x H13 x D11CM)
  • Pochette Metis MM 262,000 yen (W25 x H19 x D7CM)
  • Dauphine MM 422,000 yen (W25 x H17 x D10.5CM)
  • Neverfull MM 247,000 yen (W31 x H28 x D14CM)
  • Pochette Cosmetic 59,000 yen (W19 x H12 x D6CM)
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