Swatch Group Japan Ltd.'s Swatch Division will begin selling the Mickey Mouse x Keith Haring Collection at Swatch stores nationwide from January 7, 2021, and online from January 12. In addition, to coincide with the launch, a pop-up store featuring the Mickey Mouse x Keith Haring Collection, the Swatch Pop-Up Store @ Shibuya PARCO, will be running from January 7 to 28.

The latest collaboration between Swatch, Disney & Keith Haring Foundation pays homage to Keith Haring, the iconic 1980s New York social activist and pop artist known for his revolutionary and provocative graffiti-inspired pictograms, lines, and symbols. Reimagining Disney's Mickey Mouse with Haring's unique aesthetic, vibrant energy, and color palette, the Swatch collection now includes Keith Haring's signature pieces.

Keith Haring had a strong belief in creating art for people. His designs conveyed their message powerfully on the streets and subways of New York City. He is also well known for his active involvement in children's literacy programs and HIV/AIDS awareness campaigns through his art.

It's said that the street art pioneer always wanted to work with Disney. Eventually, he began creating his own pieces, and Mickey Mouse became a recurring motif in his work. Swatch's latest collection marks the brand's second collaboration with Keith Haring. Haring originally designed four watches before he opened his famous "Pop Shop" on Lafayette Street in downtown New York City. These watches were sold in limited editions at the Pop Shop and remain some of Swatch's most collectible timepieces today.

Swatch has transformed Keith Haring's work and Mickey Mouse into wearable art. Haring's Mickey isn't necessarily your typical Disney Mickey. While these designs are recognizable as Mickey Mouse from a distance, upon closer inspection, each design has Haring's signature twist.

MOUSE MARINIÈRE GZ352 ¥13,200 (tax incl.)
These days, we're all looking to feel cheerful, and MOUSE MARINIÈRE makes a bold statement with its red stripes and plain straps, inspired by the shorts worn by Mickey Mouse. Hering's illustration of Mickey Mouse is etched into the case, while the red and white stripes on the dial add depth and dynamism.

MICKEY BLANC SUR NOIR SUOZ337 ¥15,400 (tax incl.)
On the MICKEY BLANC SUR NOIR, Hering's illustration of Mickey Mouse takes up the entire center of the dial. The vibrant yellow of the cut-out hands and strap loop beautifully complement the minimalist monochrome design.

ECLECTIC MICKEY SUOZ336 21,450 yen (tax included)
The limited edition ECLECTIC MICKEY watch features Haring's trademark captivating black and white curves, depicting a smug Mickey Mouse, accented with Swatch's signature primary colors. This design has also appeared in the popular Swatch Maxi, which is over two meters long. The MAXI ECLECTIC MICKEY is both collectible and functional. (*1)
MAXI ECLECTIC MICKEY MSUOZ336 ￥66,000 (tax included)
This design has also appeared in the popular Swatch Maxi, which is over two meters long. The MAXI ECLECTIC MICKEY is both collectible and functional. (*2)

The Swatch Pop-up Store @ Shibuya PARCO is designed to combine the image of the New York subway, which made Keith Haring famous in the 1980s, with the current Tokyo atmosphere. Rather than being limited to displaying watches, the store has been transformed into a space that fuses Swatch, culture, and fashion. In addition to the Mickey Mouse x Keith Haring Collection, the store will also feature a number of the latest items perfect for the start of 2021. Enjoy the new Swatch from Shibuya PARCO.

(*1): Also available at Swatch Store Osaka and Swatch Store Fukuoka
(*2): Sales details will be announced on Instagram at a later date @swatch_jp
[Swatch Pop-up Store @Shibuya PARCO]
Period: Thursday, January 7th to Thursday, January 28th, 2021, 11:00-21:00
Location: Shibuya PARCO 3F (15-1 Udagawa-cho, Shibuya-ku, Tokyo)
Phone: 03-3464-5111 (Main)
https://shibuya.parco.jp/event/detail/?id=2450

[Hashtags]
#KeithHaring #MickeyMouse #SwatchLovesArt

[Publication credit information]
Brand name: Swatch
Inquiries: Swatch Call 0570-004-007
Swatch Official Online Store: http://shop.swatch.com/ja_jp/
Swatch Instagram: http://www.instagram.com/swatch_jp/



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