Tomato x Trey Shores' I Love You So Coffee kiosk will be available at Shibuya Parco on weekends only

Mar 25, 2016

I Love You So Coffee (ILYS), a coffee brand created in collaboration with Simon Taylor of the British design team Tomato and Trey Shores, who previously worked under George Howell, renowned as the father of specialty coffee, is making its debut. Simon Taylor is responsible for the brand's design and branding, and also created the "I Love You So Coffee" logo. This limited-time kiosk will be open on the third floor of Shibuya Parco Part 1 as part of the "O" exhibition, which runs on weekends only until April 3rd, to commemorate the 25th anniversary of Tomato's founding. Kenji Kojima, one of Asia's top roasters, will be serving "Kick-ass Kenya" coffee, made with special beans from Kenya. In addition to freshly brewed hand-drip coffee (450 yen) and drip coffee (300 yen), coffee beans (1,850 yen) will also be available for purchase.

The uniform aprons were designed by graphic designer Nagashima Rikako with a kimono motif. Additionally, coffee stand Mighty Steps Coffee Stop in Nihonbashi will be assisting the campaign by serving coffee.

In addition, the first I Love You So Coffee store will open in Hong Kong in May, inside a Potato Head store. The design will be by architect Fujimoto Sou.
【Exhibition Information】
"THE TOMATO PROJECT 25TH ANNIVERSARY EXHIBITION "O""
Venue: Parco Museum (PART 1, 3F), Gallery X (PART 1, B1F)
Dates: March 12th - April 3rd, 2016
Admission Fee: Adults 500 yen / Students 400 yen / Free for elementary school students and younger
Time: 10:00 - 21:00
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【Kiosk Information】
"PUBLIC THREE"
Venue: In front of Parco Museum (PART 1, 3F)
Dates: Saturdays and Sundays from March 29th - April 10th
Time: 11:00 - 18:00 (tentative)
HEW
  • I Love You So Coffee (ILYS), a coffee brand created in collaboration with Tomato's Simon Taylor and Trey Shores, debuts
  • I Love You So Coffee (ILYS), a coffee brand created in collaboration with Tomato's Simon Taylor and Trey Shores, debuts
  • I Love You So Coffee (ILYS), a coffee brand created in collaboration with Tomato's Simon Taylor and Trey Shores, debuts
  • I Love You So Coffee (ILYS), a coffee brand created in collaboration with Tomato's Simon Taylor and Trey Shores, debuts
  • I Love You So Coffee (ILYS), a coffee brand created in collaboration with Tomato's Simon Taylor and Trey Shores, debuts
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