An Acne Studios pop-up store opened at the Isetan Shinjuku store on Wednesday the 13th.
In the store on the third floor, an installation of the 2013 resort collection titled "Acne Studios Money Market" will be on display until Saturday, March 2nd, while in the shoe corner on the second floor, shoes and photographs will be on display until Monday, February 25th, under the title "Acne meets William Wegman."
The pop-up store on the third floor is marked by a partition with a large print of banknotes, with green as the main color. "In this installation, we aimed to present the Acne worldview, so we've displayed books and tableware that represent the brand's image in the center of the store. The theme for this installation is 'Acne Studios Money Market,' and the motif is a graphic print of a green Hawaiian dollar (old dollar bill). This is a humorous expression by Acne Studios Creative Director Jonny Johansson, who combined fashion and finance to create a response to the negative economic situation that has gripped the world in recent years," says Isetan buyer Nakakita.
The Isetan-exclusive items on sale at the store on the third floor are a chiffon dress and a T-shirt.
The chiffon dress is black, knee-length, and costs ¥33,600. The chiffon fabric is black on the front and slightly grayish on the back, with different colors peeking out from the back cuffs and the sides and hem as design highlights.
The T-shirt is black, longer length, and costs ¥14,001. The white version will be available at the grand opening of the Isetan Shinjuku store on Wednesday, March 6th. The front features a patchwork of "STHLM," a reference to Stockholm, Sweden's capital where Acne Studios was born, and "TOKYO" on the back. A Swedish-made glass plate designed by an Acne Studios designer is also on display as a sample (price yet to be determined). A total of 25 limited-edition pieces are available for pre-order. In the shoe section on the second floor, the store collaborated with William Wegman, an American photographer famous for his dog portraits, to feature unique images of dogs wearing shoes on four walls. Acne Studios shoes are also displayed on both sides of the walkway. "Our most popular item is the 'star' black side-gore boots with a 9cm heel (¥59,850)," a salesperson said. During the promotional period, the first 100 customers who spend ¥52,500 or more will receive an "ACNE PAPER" magazine.
【Event Information】
ACNE STUDIOS MONEY MARKET
Dates: Wednesday, February 13th to Saturday, March 2nd
Location: Isetan Shinjuku Main Building 3rd floor = Center Park
ACNE MEETS WILLIAM WEGMAN
Dates: Wednesday, February 13th to Monday, February 25th
Location: Isetan Shinjuku Main Building 2nd floor = Women's Clothing/Promotion Space
