Strong, reliable, and sturdy. Swatch releases a special watch designed with the 2021 zodiac sign, the ox.

Release Date:2020.12.24
Dec 18, 2020

Swatch Group Japan Ltd., Swatch Division, will begin selling a special watch inspired by the 2021 Chinese zodiac sign, symbolizing harmony and coexistence, at Swatch stores nationwide and online stores from December 24, 2021.

Time is what you make of it. Time is about how you use it. The Chinese New Year is a time of change, solidarity, and new beginnings. With the Year of the Ox approaching, Swatch is launching OX ROCKS 2021 to celebrate.

The second of the Chinese zodiac signs, the Ox, is strong, reliable, and sturdy. These are characteristics common to Swatch's Big Bold series and people born in the Year of the Ox. They are also said to be energetic, motivated, and determined. The flame design not only represents the Ox's personality, but also adds a pop to any outfit. With that in mind, it's easy to see why we named this watch OX ROCKS 2021!

Comes with a special box to match this special watchComes with a special box to match this special watch
The dial frame is inscribed with the phrase "EXIST TOGETHER IN HARMONY," expressing a wish for harmony and coexistence. The yin-yang-like illustration of the ox represents the power of peace in today's unstable world. Each Chinese year is determined by the combination of the zodiac sign and the five natural elements (five elements). 2021 is the year of the metal ox (Xin Chou). Gold brings good fortune and prosperity, while red symbolizes happiness, success, and good luck. We all want these things right now!

[Sales Information]
- Available for purchase on a first-come, first-served basis from the store opening on December 24th.
- Reservations will not be accepted before the release date.
- Phone orders will be accepted from December 28th, but please note that they may sell out.
- Please note that this product will not be available at the Swatch Tobu Department Store Ikebukuro store or the Swatch Daimaru Matsuzakaya Kyoto store.

SO27Z109 OX ROCK 2021 ¥15,400 (tax included)SO27Z109 OX ROCK 2021 ¥15,400 (tax included)
[Publication credit information]
Brand name: Swatch
Contact: Swatch Call 0570-004-007
Swatch official online store: http://shop.swatch.com/ja_jp/
Swatch Instagram: http://www.instagram.com/swatch_jp/



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