Seven special shades of black that will make your diverse individuality shine. UZU releases eyeliner "7 SHADES OF BLACK"

Dec 18, 2020
UZU, a brand developed by Flowfushi Co., Ltd., will release its EYE OPENING LINER 7 SHADES OF BLACK nationwide from January 10th. It has been available since September 2019 only at online stores in nine countries around the world, the UZU Isetan Shinjuku store, and select other stores.
*Pre-sale begins at PLAZA from December 14th


'What kind of eyeliner would you like to create with UZU?'

This product was born from such interactions with users around the world.

Of the many opinions gathered, the most common color was the classic black. Within that "black" there are over 100 unique color and texture ideas, which have opened our eyes to the many charms that lie within black. We hope that this world of astonishingly diverse possibilities of black will inspire you to enjoy color liner in a new way.

The ultimate in color is achieved by fusing together the diverse ideals of a hundred people. Enjoy these seven special blacks that bring out the diverse personalities born from feedback from around the world.



UZU EYE OPENING LINER
7 SHADES OF BLACK

UZU Eye Opening Liner Seven Shades of Black
7 colors available, 1,650 yen (1,500 yen excluding tax)

Pre-sale begins at PLAZA stores nationwide on Monday, December 14, 2020
Nationwide release on Sunday, January 10, 2021


<Color lineup>
From left
PITCH-BLACK *:
The ultimate finishing color that stands out even from a distance. A fresh, rich black.

MATTE-BLACK *:
A matte black that absorbs light and turns it into eye impact.

METALLIC-BLACK :
A shining, shadowy black that amplifies the brilliance of the eyes.

PLATINUM-BLACK:
A translucent, sparkling black that brings a wet glow to your gaze.

RED-BLACK (Red Black) *:
A warm, glamorous black that exudes a subtle sensuality towards your gaze.

NAVY-BLACK (Navy Black) *:
A "blue-black" that creates a cool, transparent gaze.

GREEN-BLACK:
A black with a green nuance that deepens the impression of your eyes and creates a three-dimensional effect around the eyes.

*Felt type used




▼Brush variations that bring out the individuality of the color
To further expand the range of color expression, we've applied the knowledge gained from Yamato Takumi Fude™ to newly adopt "Felt by Yamato Takumi Fude™," a uniquely molded ultra-fine nylon fiber. We make no compromises on beauty, ease of use, or comfort, and by using both the brush and the felt tip, we can achieve the best finish for each color.

●An unprecedented writing experience: Yamato Takumi Fude™
Yamato Takumi Fude™ is born from the hand-kneading of just seven traditional artisans in Kumano and Nara, world-renowned brush-making regions. While maintaining the golden ratio of the four blended bristles, we've further refined the materials, improving the brush's stiffness and flexibility*. It delivers an unprecedented writing experience and finish without the need for complex techniques.
*Compared to our previous product

●Silk-touch, beautiful color, and sensual feel. "Felt by Yamato Takumi Fude™"
Crafted using cutting-edge technology, the ultra-fine 0.7 denier nylon felt tip is molded using proprietary techniques for a silky drawing experience. The carefully calculated void ratio creates a supple, firm, and smooth, beautiful color.

▼The superb technique of "WP Film™" that stays smudge-free until removed.
Utilizing "WP Film™," developed using cutting-edge Japanese technology. Redeveloped using new ingredients to satisfy everyone around the world, even in hot and humid climates and on oily skin types, "WP Film™" is resistant to water, humidity, and sebum, maintaining beautiful lines in any environment, on any skin type, or under any eye condition.

▼EASY TO REMOVE EASY TO HOLD DYE-FREE
The ergonomic octagonal shape makes it easy to hold. Innovative dye-free formula that doesn't deposit pigment. Easily removes with warm water.

■UZU BY FLOWFUSHI Official Website
https://www.uzu.team

■UZU EYE OPENING LINER 7 SHADES OF BLACK
https://www.uzu.team/7shades/

■Official Social Media Accounts
[Instagram]
https://www.instagram.com/uzu_byflowfushi/

[Twitter]
https://twitter.com/uzu_byflowfushi/

[Hashtags]
#7shadesofblack
#EOL
#UZU
#ColorLiner
#UnframeTheBeauty



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