"Beautiful People" will open on the second floor of the remodeled Isetan Shinjuku store on Wednesday, March 6th, the same day as the grand opening. This will be the brand's second store, following the Aoyama store that opened in 2011, and its first in a department store.

In addition to the 2013 Spring/Summer collection, the shop will also be releasing limited-edition items to coincide with the opening. The brand's iconic items, the patent leather rider's jacket (¥126,000) and silk baggy shirt (¥25,200) from the kids' series, are available exclusively at Isetan Shinjuku. Other items available exclusively at Isetan Shinjuku and the Aoyama store include a trench coat (¥71,400) made with dot-print fabric, a checked set (shirt ¥19,950, pants ¥25,200), and cotton pants featuring an ivy buckle on the back (¥22,050). The new store will be located inside "TOKYO Closet" on the second floor. Designed to resemble a Tokyo woman's closet, it will bring together Tokyo's leading designer brands, international brands well-known among Tokyo fashionistas, and accessory brands originating from Tokyo, and will deliver the latest Tokyo style.