UGG(R) and Japan-based streetwear label MASTERMIND WORLD are pleased to announce their second global collaboration, the Fall/Winter 2020 collection. Featuring oversized outsoles, rugged metal hardware, and MASTERMIND WORLD's signature skull and bones logo, the design exudes an understated yet underground vibe. The collision of the best aspects of these two brands with different worldviews has resulted in a new collection that thoroughly refines the classic boot silhouette.

The AW20 UGG(R) x MASTERMIND WORLD collection will be available for purchase from December 18th at UGG(R) stores in Ginza, Osaka, Kobe, and Sapporo, as well as the UGG(R) official website ( https://bit.ly/2VZXtcC ), GR8, and MASTERMIND TOKYO.

The collection, which takes a disruptive approach to the iconic style of UGG(R) boots, includes the UGG x Mastermind CA805 Boot, a hybrid of the Classic Short and CA805 sneakers, and the UGG x Mastermind CA805 Neumel, a hybrid of the Neumel and CA805 sneakers.

A hybrid of two best-selling silhouettes, the UGG x Mastermind CA805 Boot combines the classic boot with the oversized sole of the CA805 sneaker.


The UGG x Mastermind CA805 Neumel combines the luxurious comfort of the timeless UGG® chukka boots with the oversized sole of the UGG® CA805 sneaker.


Founded by Japanese designer Masaaki Homma, legendary streetwear label MASTERMIND WORLD is known for its high-end fabrics and distinctive skull and bones logo. The second-generation UGG x MASTERMIND WORLD collection, featuring clever and bold details, fuses the iconic UGG® DNA with MASTERMIND WORLD's signature street-punk aesthetic.

About UGG®
Founded in 1978 by a surfer on the California coast, UGG® is a global lifestyle brand known for its iconic Classic Boots. First worn by Hollywood celebrities and then fashion editors, the brand soon spread around the world. Since then, UGG® has designed and sold footwear, apparel, fashion accessories, and homewear, with an uncompromising commitment to quality and craftsmanship. Partnering with leading retailers around the world, UGG® operates more than 130 concept and outlet stores in major cities around the world, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing, generating annual sales of more than $1 billion. For more information, please visit www.ugg.com/jp/ @UGGJAPAN #UGGJAPAN #feelUGG #UGGboots.

About MASTERMIND WORLD
MASTERMIND WORLD is committed to MADE IN JAPAN, incorporating Japanese materials, traditional techniques, and the latest technology into real clothes and sharing them with the world. This casual collection is for men who are particular about style and taste and demand the best, and is packed with fun, urban, and contemporary elements.

Japan has been home to many complex textile-making techniques since pre-modern times. Creating high-quality fabrics was closely linked to the Japanese people's enlightenment and their pursuit of the natural beauty of life. However, over time, these cultural aspects are being lost.

MASTERMIND WORLD aims to rediscover this culture and incorporate it into contemporary fashion design. This is evident in the brand's utilization of Japanese craftsmanship. Mr. Homma has a special attachment to the symbolism of the skull. "To me, the skull symbolizes never giving up on your dreams until you die, in order to fulfill your destiny," he says.
For more information, please visit www.mastermindjapan.com @mastermindjapan_official @mastermindworld_official.



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