On December 13th, Hummel and J2 soccer club Zweigen Kanazawa announced their official supplier contract from the 2021 season, and to commemorate the announcement, they have unveiled their first collaborative items. The collaborative items are now on sale on Zweigen Kanazawa's official online store.
■hummel PLAY xtimes; WAYS
The first collaborative item is a joint collaboration between hummel PLAY, which incorporates Nordic street style into sports, and Zweigen Kanazawa's apparel brand WAYZ. It is a thermal jacket perfect for Kanazawa's long winters. It will be available for purchase from today, December 13th, on the official Zweigen Kanazawa WAYZ online shop.
Hummel PLAY×WAYZ Thermal Jacket
Price: 17,380 yen (tax included)
Color: Dark Olive
Size: S/M/L/O (Unisex sizes)
https://zweigen-wayz.shop-pro.jp/?pid=155982856
■About Zweigen Kanazawa
Zweigen Kanazawa is a club team that belongs to the J2 League, and its home town covers all of Ishikawa Prefecture, with Kanazawa City as its base. "Zweigen" comes from the German words "Zwei," meaning "two," and "Gehen," meaning "to move forward," and represents the idea that "the team and supporters move forward together." The team name is a play on the Kanazawa dialect phrase "Tsweigen!", which means "We're strong!" The club won the J3 league in 2014 and has been aiming for promotion to J1 league since 2015.
[OFFICIAL WEBSITE] http://www.zweigen-kanazawa.jp/
■About Hummel
Danish sports brand "hummel" was founded in 1923 as the developer of the world's first studded cleats. At a time when soccer was played with leather shoes, the company added studs to the flat soles of its shoes, dramatically improving grip and enabling plays that had never been possible before. The company then adopted the story of a bumblebee (hummel in German), which was theoretically unable to fly due to its weight, but which, through repeated efforts, was able to fly, and this was incorporated into the brand name and logo. After 90 years of history, we are currently developing our own unique brand story and continuing to take on new challenges with the mission of "Change the World Through Sport."
[OFFICIAL WEBSITE] http://hummel.co.jp
Click here for company press release details
■hummel PLAY xtimes; WAYS
The first collaborative item is a joint collaboration between hummel PLAY, which incorporates Nordic street style into sports, and Zweigen Kanazawa's apparel brand WAYZ. It is a thermal jacket perfect for Kanazawa's long winters. It will be available for purchase from today, December 13th, on the official Zweigen Kanazawa WAYZ online shop.
Hummel PLAY×WAYZ Thermal Jacket
Price: 17,380 yen (tax included)
Color: Dark Olive
Size: S/M/L/O (Unisex sizes)
https://zweigen-wayz.shop-pro.jp/?pid=155982856
■About Zweigen Kanazawa
Zweigen Kanazawa is a club team that belongs to the J2 League, and its home town covers all of Ishikawa Prefecture, with Kanazawa City as its base. "Zweigen" comes from the German words "Zwei," meaning "two," and "Gehen," meaning "to move forward," and represents the idea that "the team and supporters move forward together." The team name is a play on the Kanazawa dialect phrase "Tsweigen!", which means "We're strong!" The club won the J3 league in 2014 and has been aiming for promotion to J1 league since 2015.
[OFFICIAL WEBSITE] http://www.zweigen-kanazawa.jp/
■About Hummel
Danish sports brand "hummel" was founded in 1923 as the developer of the world's first studded cleats. At a time when soccer was played with leather shoes, the company added studs to the flat soles of its shoes, dramatically improving grip and enabling plays that had never been possible before. The company then adopted the story of a bumblebee (hummel in German), which was theoretically unable to fly due to its weight, but which, through repeated efforts, was able to fly, and this was incorporated into the brand name and logo. After 90 years of history, we are currently developing our own unique brand story and continuing to take on new challenges with the mission of "Change the World Through Sport."
[OFFICIAL WEBSITE] http://hummel.co.jp
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content, please contact PR TIMES Inc. directly (https://prtimes.jp/).
