Fendi releases a medium-sized tote bag that's sure to be stylish and useful every day!

Dec 10, 2020

FENDI, the luxury brand based in Rome, Italy, is releasing a new, more practical version of the FENDI Sunshine Shopper tote bag, which was introduced in the Spring/Summer 2020 women's collection.

The contrast between the firm structure and smooth leather material of the Sunshine Shopper bag evokes the strength of the Fendi woman. In keeping with Fendi's traditional standards, its bold yet cool appearance embodies the brand's aesthetic. Like a fashion statement, the FENDI ROMA logo is embossed on the front of the bag. The tortoiseshell handles are adorned with gold guilloche hardware engraved with the FF logo, adding a touch of luxurious detail.

Available in iconic brown, gray, green, and timeless black. The signature Fendi finish is the tonal Selleria stitching.

This new bag is practically sized to neatly fit A4-sized documents, providing ample storage for everyday use and weekend getaways. It also comes with a detachable leather shoulder strap, ensuring comfortable and stylish everyday wear. With its versatile, compact, and square design, the Sunshine Shopper bag is the perfect carryall for the fashion-conscious modern woman.

Available from December 4, 2020, at Fendi stores worldwide and the official online store, fendi.com.



Fendi Sunshine Shopper Bag Medium: 287,000 yen (excluding tax)
Available in 4 colors (brown, gray, green, black)



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  • Fendi Sunshine Shopper Bag Medium: 287,000 yen (excluding tax) Brown
  • Fendi Sunshine Shopper Bag Medium: 287,000 yen (excluding tax) Gray
  • Fendi Sunshine Shopper Bag Medium: 287,000 yen (excluding tax) Green
  • Fendi Sunshine Shopper Bag Medium: 287,000 yen (excluding tax) Black
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