This winter, Loro Piana will be opening a new pop-up store at Parco in Shibuya, Tokyo, where you can experience the fascinating world of cashmere. The store is dotted with fun, colorful snowflakes in warm hues, and will showcase Loro Piana's signature cashmere items. This special pop-up store is perfect for the exciting gift-giving season, and you'll discover some delightful surprises.
Loro Piana Shibuya Parco Pop-up Store
Dates: Tuesday, December 8, 2020 - Monday, January 11, 2021 (National Holiday)
Location: Shibuya Parco 1F Pop-up Space
The store is decorated in bright, warm tones, and a colorful snowflake installation catches the eye. Visitors are greeted by Bumba the goat, an adorable homage to the goats that produce cashmere. Bumba, the pop-up store's signature mascot, is a unique and fun expression of the exceptional softness of cashmere, a rare gift from nature.
With gift-giving season in full swing, the pop-up store will offer a variety of captivating items exclusive to Loro Piana.
A classic Loro Piana item, the Unita Grande. Softness and warmth are synonymous, and this scarf embodies the ultimate simplicity that characterizes all colors. The undulating shine is given to the cashmere by a "frisson" finish. This exceptional piece, whose simplicity highlights the finest material, is one of its most popular gifts. Starting this season, we are also offering an embroidery service that allows you to add your favorite initials to this scarf.
Initial Service
For those who prefer designs with a twist, we recommend the madras check items from "Royal College," one of this season's themes. This madras check is available not only on scarves but also on reversible tote bags.
The selection of apparel is relaxed and sophisticated leisurewear, ranging from classic, simple cashmere knitwear in a wide range of colors to outerwear, a key seasonal item. For women, outerwear made from "cash fur" (a cashmere and silk eco-fur), a new material introduced this season, will be available. The slightly oversized hoodie outerwear is a trendy item that can also be used outdoors.
New Material Cashmere Fur Jacket
Men's Cashmere Coat
We also have a wide selection of accessories that make perfect gifts, such as small crossbody bags for smartphones, leather Air Pods Pro cases, and cashmere key chains.
Click here for company press release details
Loro Piana Shibuya Parco Pop-up Store
Dates: Tuesday, December 8, 2020 - Monday, January 11, 2021 (National Holiday)
Location: Shibuya Parco 1F Pop-up Space
The store is decorated in bright, warm tones, and a colorful snowflake installation catches the eye. Visitors are greeted by Bumba the goat, an adorable homage to the goats that produce cashmere. Bumba, the pop-up store's signature mascot, is a unique and fun expression of the exceptional softness of cashmere, a rare gift from nature.
With gift-giving season in full swing, the pop-up store will offer a variety of captivating items exclusive to Loro Piana.
A classic Loro Piana item, the Unita Grande. Softness and warmth are synonymous, and this scarf embodies the ultimate simplicity that characterizes all colors. The undulating shine is given to the cashmere by a "frisson" finish. This exceptional piece, whose simplicity highlights the finest material, is one of its most popular gifts. Starting this season, we are also offering an embroidery service that allows you to add your favorite initials to this scarf.
Initial ServiceFor those who prefer designs with a twist, we recommend the madras check items from "Royal College," one of this season's themes. This madras check is available not only on scarves but also on reversible tote bags.
The selection of apparel is relaxed and sophisticated leisurewear, ranging from classic, simple cashmere knitwear in a wide range of colors to outerwear, a key seasonal item. For women, outerwear made from "cash fur" (a cashmere and silk eco-fur), a new material introduced this season, will be available. The slightly oversized hoodie outerwear is a trendy item that can also be used outdoors.
New Material Cashmere Fur JacketMen's Cashmere CoatWe also have a wide selection of accessories that make perfect gifts, such as small crossbody bags for smartphones, leather Air Pods Pro cases, and cashmere key chains.
Click here for company press release details
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