Boucheron, the first high jeweler to open a boutique on Place Vendôme in Paris, will reopen its newly renovated Mitsukoshi Ginza boutique on December 11, 2020. 
 
The newly renovated boutique's design is inspired by the architecture of 26 Place Vendôme, where Boucheron's flagship store is located, a designated historic building. The space is modern and warm, featuring rare marble and fabrics, and walls crafted with the utmost craftsmanship. A first for a Boucheron boutique in Japan, the large counter features a leaf pattern inspired by the Jardin d'hiver (plant), creating a cozy atmosphere reminiscent of a Parisian mansion. Visitors can relax and enjoy the pieces at the newly installed desks or counter.
 
To commemorate the reopening, the Maison will release a new addition to its iconic Quatre collection, the Quatre Red, featuring vibrant, matte red ceramic lines. This tie necklace features a ring motif that slides along a delicate gold chain, allowing for a variety of styles. The energetic red will add a stylish touch to your everyday look.
 
The new Boucheron Mitsukoshi Ginza store offers a wide selection of jewelry and bridal collections. Please come and visit our sophisticated boutique, where you can experience the world of Boucheron.
 
 ![December 11th (Friday), Boucheron Ginza Mitsukoshi store will be selling the]() Pre-sale at Boucheron Ginza Mitsukoshi on December 11th: "Quatre Red Tie Necklace Small" ¥670,000 (tax included/estimated price) Yellow gold, pink gold, white gold, diamonds, red ceramic
Pre-sale at Boucheron Ginza Mitsukoshi on December 11th: "Quatre Red Tie Necklace Small" ¥670,000 (tax included/estimated price) Yellow gold, pink gold, white gold, diamonds, red ceramic
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The newly renovated boutique's design is inspired by the architecture of 26 Place Vendôme, where Boucheron's flagship store is located, a designated historic building. The space is modern and warm, featuring rare marble and fabrics, and walls crafted with the utmost craftsmanship. A first for a Boucheron boutique in Japan, the large counter features a leaf pattern inspired by the Jardin d'hiver (plant), creating a cozy atmosphere reminiscent of a Parisian mansion. Visitors can relax and enjoy the pieces at the newly installed desks or counter.
To commemorate the reopening, the Maison will release a new addition to its iconic Quatre collection, the Quatre Red, featuring vibrant, matte red ceramic lines. This tie necklace features a ring motif that slides along a delicate gold chain, allowing for a variety of styles. The energetic red will add a stylish touch to your everyday look.
The new Boucheron Mitsukoshi Ginza store offers a wide selection of jewelry and bridal collections. Please come and visit our sophisticated boutique, where you can experience the world of Boucheron.

Click here for company press release details
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