Along with the launch of the "Swinger" bag, Coach also released a holiday movie starring Paris Hilton and Coach family members Kim Petras and Rickey Thompson.
https://youtu.be/mcU5U9KKkfw
The video, created by photographer and director Cristel de Castro, is filled with a playful atmosphere, as if transported back in time to the 2000s, and the cast graphically expresses their connection to this year's holiday. The film also celebrates togetherness, optimism and traditions both old and new, reinforcing the message of this year's Coach holiday campaign: "Holiday is Where You Find It."
Coach's archival '80s silhouette, the "Swinger" bag, evokes the early 2000s trend of under-the-arm mini bags. Reimagined in Coach's iconic glovetanned leather and signature pattern, this model reflects Creative Director Stuart Vevers' vision of "reimagining heritage for today."
About the Swinger
This zip-top shoulder bag features Coach's iconic turnlock closure. It fits comfortably under your arm and is perfect for going out with minimal luggage such as a smartphone and card case. The included long strap allows you to wear it crossbody, making it easy to go hands-free. Inspired by the Coach archives from the '80s, this outstanding style is one of the "Coach Originals" that connect the past to the future.
[Product Details] Available in 7 types (prices excluding tax, long strap included)
Now on sale at Coach stores nationwide and the official online store.
Top:
Glove-tanned leather Swinger bag (available in 4 colors)
¥40,000
H 14 x W 24 x D 7cm
Online exclusive design: Signature Jacquard Swinger bag (available in 2 colors)
¥40,000
H 14 x W 24 x D 7cm
Signature Jacquard Apple Swinger bag
¥55,000
H 14 x W 24 x D 7cm
EDITORIAL CREDIT: Coach
IMAGE CREDIT: (C) Christelle de Castro, (C) Coach
SOCIAL MEDIA: @Coach; #CoachNY; #TheSwingerBag; #CoachHoliday;
@ParisHilton; @RickeyThompson; @KimPetras
About Coach: Coach is a global brand offering modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories. Founded in 1941, Coach has long been recognized for its quality craftsmanship and confident New York style. With a design approach fueled by a modern vision, Coach reimagines luxury for today with authenticity, innovation and style. Coach products are sold in approximately 55 countries through a network of directly operated stores, travel retail shops, wholesale and franchise locations, and online at coach.com. Coach is a Tapestry, Inc. owned brand. Tapestry is traded on the New York Stock Exchange under the ticker symbol TPR.
Click here for company press release details
https://youtu.be/mcU5U9KKkfw
The video, created by photographer and director Cristel de Castro, is filled with a playful atmosphere, as if transported back in time to the 2000s, and the cast graphically expresses their connection to this year's holiday. The film also celebrates togetherness, optimism and traditions both old and new, reinforcing the message of this year's Coach holiday campaign: "Holiday is Where You Find It."
Coach's archival '80s silhouette, the "Swinger" bag, evokes the early 2000s trend of under-the-arm mini bags. Reimagined in Coach's iconic glovetanned leather and signature pattern, this model reflects Creative Director Stuart Vevers' vision of "reimagining heritage for today."
About the Swinger
This zip-top shoulder bag features Coach's iconic turnlock closure. It fits comfortably under your arm and is perfect for going out with minimal luggage such as a smartphone and card case. The included long strap allows you to wear it crossbody, making it easy to go hands-free. Inspired by the Coach archives from the '80s, this outstanding style is one of the "Coach Originals" that connect the past to the future.
[Product Details] Available in 7 types (prices excluding tax, long strap included)
Now on sale at Coach stores nationwide and the official online store.
Top:
Glove-tanned leather Swinger bag (available in 4 colors)
¥40,000
H 14 x W 24 x D 7cm
Online exclusive design: Signature Jacquard Swinger bag (available in 2 colors)
¥40,000
H 14 x W 24 x D 7cm
Signature Jacquard Apple Swinger bag
¥55,000
H 14 x W 24 x D 7cm
EDITORIAL CREDIT: Coach
IMAGE CREDIT: (C) Christelle de Castro, (C) Coach
SOCIAL MEDIA: @Coach; #CoachNY; #TheSwingerBag; #CoachHoliday;
@ParisHilton; @RickeyThompson; @KimPetras
About Coach: Coach is a global brand offering modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories. Founded in 1941, Coach has long been recognized for its quality craftsmanship and confident New York style. With a design approach fueled by a modern vision, Coach reimagines luxury for today with authenticity, innovation and style. Coach products are sold in approximately 55 countries through a network of directly operated stores, travel retail shops, wholesale and franchise locations, and online at coach.com. Coach is a Tapestry, Inc. owned brand. Tapestry is traded on the New York Stock Exchange under the ticker symbol TPR.
Click here for company press release details
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