The social commerce app "Origami" is hosting a check-in event at a special booth at Beauty Apothecary on the second basement floor of the Isetan Shinjuku Main Building. The event runs until November 25th. During the event, users who check in on the floor via Origami and report their shopping experience will receive a gift, including a drink voucher for the Hatake Cafe, a café on the same floor. This marks Origami's third O2O campaign with the store. The floor's sales manager enthused, "One of our goals is to inspire customers who identify with the 'natural beauty' advocated by Beauty Apothecary in the timeline displayed on the Origami app to visit the store in person." When Origami recruited participants for an event planned by the floor, they received five times the usual number of applications, indicating a strong desire for customers to experience the products and experiences they've become interested in online.

As the distribution and retail industries also seek out O2O initiatives and ways to communicate with customers through social media, the store is planning a similar check-in event next month in order to continue to create new points of contact with customers.