H&M, which provides fashion and quality at the best prices in a sustainable manner, held a unveiling event for the H&M Conscious Exclusive 2020 AW collection, which is scheduled to be released exclusively on its official online site (hm.com) on November 20th, 2020, at a location in Tokyo.

Yosuke Kubozuka
Makiko Takizawa
MEGUMI
Kayoko Chris Webb
Aya Asahina
Mika Ninagawa
RUEED
RUEED, Kubozuka Yosuke
Yosuke Kubozuka's younger brother RUEED, Makiko Takizawa, Yoshiko Chriswebb, Megumi, Mika Ninagawa, and Aya Asahina (titles omitted) were in attendance to celebrate the launch of the H&M Conscious Exclusive AW20 Collection.

The collection aims to create beauty from items that have previously been discarded, with each item crafted from sustainable waste resources. Focusing on the potential of unwanted items and inspired by the creativity of reusing objects, items that would otherwise be discarded have been transformed into beautiful, beloved pieces.


Yosuke Kubozuka

Yoshiko Chris Webb

Makiko Takizawa
In addition to the collection exhibition, explanations were given on the environmental and social challenges facing the fashion industry, H&M's efforts to address these issues through circular fashion, and its "Looop" clothing-to-clothing recycling system. Visitors listened intently to learn not only about the potential for turning waste into resources, but also about the critical situation the fashion industry finds itself in.

Aya Asahina
Mika Ninagawa
Yosuke Kubozuka
MEGUMI
Makiko Takizawa
In addition to traditional recycled polyester and natural materials such as Tencel® Lyocell, the collection features a number of new innovative techniques and materials, including a manufacturing process that reuses food crop waste to create high-quality natural fibres, fabrics made from sustainably sourced wood fibre and recycled plastic waste, and a manufacturing process that recycles discarded clothing and textiles into new fabric without compromising quality.

Find out more about the H&M Conscious Exclusive AW2020 collection here.
URL: https://prtimes.jp/main/action.php?run=html&page=releasedetail&company_id=11958&release_id=437&owner=1

【Collection details】
Release date: Tuesday, December 1st
Number of product styles: 37 styles in total (including women's and men's)
Price range: 2,499 yen - 34,999 yen
Available at: Official online store (hm.com)

【Campaign site】
https://www2.hm.com/ja_jp/free-form-campaigns/6212a-conscious-exclusive.html

【H&M Magazine URL】
https://www2.hm.com/ja_jp/life/culture/inside-h-m/conscious-exclusive-aw20.html



Click here for company press release details