Have you heard of W sac+ (Double Sack Plus), a mother's backpack inspired by stylist and mother of two Wakana Uemura's own experience raising children? W sac+ is a charismatic brand beloved for its multifunctionality and stylish design that can be worn in any situation. This season, the highly anticipated kids' line has been released and is generating a lot of buzz.
We asked Uemura, director of Greish, to share her thoughts on the appeal of the backpack and suggest some kids' outfits that go well with the new backpack.
We spoke with Wakana Uemura, director of Grayish.
The "W sac+ (Double Sack Plus)" backpack is packed with features that I personally felt were "necessary" and "convenient to have" based on my own perspective as a single mother raising a child.
When you have small children, there are so many things you need, and even a quick outing can easily feel like a long trip. Not only is the weight a burden, but with children's unpredictable behavior, it can be hard to find something you need quickly... Having experienced the pain and frustration so many times, I launched the Grayish brand with the goal of creating a backpack that would be a special support for mothers raising children. The "W sac+" is designed with functionality to help mothers. It features 15 pockets to help organize cluttered belongings. A zipper at the bottom allows for quick storage of larger items like baby carriers and outerwear, and the backpack also features a convenient design that allows you to access your wallet without removing the bag. Despite its large capacity of 19 liters, it's ultra-lightweight at just 720g, and the cushioned shoulder straps make it so comfortable you'll forget you're even carrying it. Made with stain-resistant, water-repellent Japanese materials, it's easy to clean—even dirt from outdoor play can be removed with a quick wipe. Along with functionality, the design and elegant texture were also carefully considered. It's versatile enough for any occasion, whether you're heading out or heading to the office.
The "Wsac+ mini" kids' backpack is designed with functionality in mind.
The inspiration for creating the "Wsac+ mini" kids' backpack came from my own search for a backpack for my child, where I felt I needed more features and a more stylish design, but I couldn't find the perfect one. At the same time, we received requests from our loyal "W sac+" users to create a kids' version, which encouraged us to begin development of the "Wsac+ mini."
Although it's designed for children ages 3 and up, the shoulder straps are highly extendable and can be used by adults, so many moms seem to use it as a mini backpack. It's great for sharing with your child, or even for matching outfits. Dad can also carry the "W sac+," which is a popular choice for men, creating a fun "family look."
Next, we'll introduce the features of the "Wsac+ mini."
■Available in the same three colors as the "W sac+"
Available in three colors: khaki (left), black (center), and taupe (right)
The black has a very elegant sheen and doesn't feel overly casual, so it's perfect for formal occasions. It matches well with neat outfits like jackets and shirts. When carried by a girl, it exudes a cool aura, which is also attractive.
Khaki is very stylish. It goes well with any color and style of clothing, but it pairs particularly well with casual styles like denim and stripes. Pair it with sweeter items like pale colors and frills for a sleek accent.
Taupe pairs well with girls' dresses and skirts, and is also useful as a balancer to neutralize eye-catching, vivid colors. Carrying it on a boy creates a softer impression and adds a touch of style.
■Pursuing a comfortable feel that children will enjoy
The shoulder straps have been carefully designed for ease of carrying. The exquisite curve of the straps provides a secure fit, preventing slippage and making the bag less noticeable. My child even said, "I forgot I was wearing it!" (laughs) The back is made of air mesh fabric, ensuring comfort even for sweaty children.
The shoulder straps feature D-rings for attaching a security alarm, and hanging a hat leaves both hands free for safety in case of a fall. The chest strap can be adjusted up and down to fit your child's needs and position, ensuring a stable, secure fit.
■Safety Design to Protect Your Precious Child
Reflectors are attached to the front and sides, ensuring safety on roads at night. The size and shape of these reflectors have been carefully considered, resulting in a clean, elegant look that doesn't overly casual. There's also a D-ring below the reflectors. We recommend adding a personalized touch with your child's favorite character keychain or other items. The included spring strap is convenient for attaching a pass case, keys, and other items.
■Specially Selected Materials Perfect for Outings and the Park
Backpacks are typically used for commuting to school, playing outside, and other outdoor activities, but many people have the impression that they're difficult to coordinate with formal or formal attire. The appeal of the "Wsac+ mini" is its ability to solve this problem. The material has a subtle sheen, giving it a refined look, and the shape and design are smartly finished, making it perfect for outings. The water-repellent material is stain-resistant and can be cleaned with a quick wipe, making it perfect for taking to the park or other outdoor activities where it's easy to get dirty.
The "Wsac+ mini" aims to be versatile in color and design, allowing you to freely coordinate your outfits. This time, we paired it with items from the children's clothing section of the Isetan Shinjuku store, "Re-Style Kids," so we hope you'll find it useful as a reference.
Vivid orange and red have a strong presence that makes them the focal point of an outfit, so a taupe backpack is the perfect choice to gently bring that impression together. Linking it to the cream color of the knit and coordinating the other items in a single tone of white will make the outfit easier to put together.
Click here for more details on this outfit
A seasonal outfit combining this year's trendy colors of lavender and brown. Ruffles and fur are sweet, girly items that girls love, but adding a khaki backpack for a sweet and spicy look creates a sophisticated impression. Boots would also be cute, but this time we deliberately dressed down the look by pairing the khaki with brown sneakers to create a casual look and give the outfit a relaxed feel.
Click here for more details on the products in this outfit
Pair your glossy, voluminous down jacket with a black backpack for a sharp accent that really pulls the look together. Another trick to creating a clean look is to match the color of the backpack with the logo on your T-shirt. Adding a black backpack to a casual outfit will give it a more grown-up, chic feel, instantly putting you in dressy mode.
Click here for more details on this outfit
Another "newcomer" is here in grayish. The "Common sac" bag is perfect for a wide range of occasions, from everyday outings to travel and commuting. It can be enjoyed in two ways: as a hands-free shoulder bag, or by removing the shoulder strap and carrying it by hand. Although it's compact, it has a gusseted zipper pocket on the back, allowing you to neatly store sanitizing items, which are essential for moms. There's also a pocket at the bottom that can hold an IC card. This is very convenient, as you can simply tap the card while holding your child's hand without having to take out the card. There are also many other features that moms will appreciate, so we hope you'll take a look at them as well.
Click here for Greish products
https://www.mistore.jp/shopping/brand/list?brand=017055&showtop=true
Wakana Kamimura
A stylist who works primarily for the women's fashion magazine "LEE," she specializes in styling that incorporates just the right amount of trendiness into simple and basic styles. Her authentic, casual outfit coordination on Instagram is also popular. In her private life, she is the mother of two boys.
[Store Information]
Re-Style Kids, 6th floor, Isetan Shinjuku Main Building
[Inquiries]
Mitsukoshi Isetan Online Site https://www.mistore.jp/shopping
>
We asked Uemura, director of Greish, to share her thoughts on the appeal of the backpack and suggest some kids' outfits that go well with the new backpack.
What inspired you to create the "W sac+" mother's backpack?
We spoke with Wakana Uemura, director of Grayish.The "W sac+ (Double Sack Plus)" backpack is packed with features that I personally felt were "necessary" and "convenient to have" based on my own perspective as a single mother raising a child.
When you have small children, there are so many things you need, and even a quick outing can easily feel like a long trip. Not only is the weight a burden, but with children's unpredictable behavior, it can be hard to find something you need quickly... Having experienced the pain and frustration so many times, I launched the Grayish brand with the goal of creating a backpack that would be a special support for mothers raising children. The "W sac+" is designed with functionality to help mothers. It features 15 pockets to help organize cluttered belongings. A zipper at the bottom allows for quick storage of larger items like baby carriers and outerwear, and the backpack also features a convenient design that allows you to access your wallet without removing the bag. Despite its large capacity of 19 liters, it's ultra-lightweight at just 720g, and the cushioned shoulder straps make it so comfortable you'll forget you're even carrying it. Made with stain-resistant, water-repellent Japanese materials, it's easy to clean—even dirt from outdoor play can be removed with a quick wipe. Along with functionality, the design and elegant texture were also carefully considered. It's versatile enough for any occasion, whether you're heading out or heading to the office.
Grayish's first kids' line, "Wsac+ mini," debuts!
The "Wsac+ mini" kids' backpack is designed with functionality in mind.The inspiration for creating the "Wsac+ mini" kids' backpack came from my own search for a backpack for my child, where I felt I needed more features and a more stylish design, but I couldn't find the perfect one. At the same time, we received requests from our loyal "W sac+" users to create a kids' version, which encouraged us to begin development of the "Wsac+ mini."
Although it's designed for children ages 3 and up, the shoulder straps are highly extendable and can be used by adults, so many moms seem to use it as a mini backpack. It's great for sharing with your child, or even for matching outfits. Dad can also carry the "W sac+," which is a popular choice for men, creating a fun "family look."
Introducing the Features and Appeal of the Kids' Backpack "Wsac+ mini"
Next, we'll introduce the features of the "Wsac+ mini."
■Available in the same three colors as the "W sac+"
Available in three colors: khaki (left), black (center), and taupe (right)The black has a very elegant sheen and doesn't feel overly casual, so it's perfect for formal occasions. It matches well with neat outfits like jackets and shirts. When carried by a girl, it exudes a cool aura, which is also attractive.
Khaki is very stylish. It goes well with any color and style of clothing, but it pairs particularly well with casual styles like denim and stripes. Pair it with sweeter items like pale colors and frills for a sleek accent.
Taupe pairs well with girls' dresses and skirts, and is also useful as a balancer to neutralize eye-catching, vivid colors. Carrying it on a boy creates a softer impression and adds a touch of style.
■Pursuing a comfortable feel that children will enjoy
The shoulder straps have been carefully designed for ease of carrying. The exquisite curve of the straps provides a secure fit, preventing slippage and making the bag less noticeable. My child even said, "I forgot I was wearing it!" (laughs) The back is made of air mesh fabric, ensuring comfort even for sweaty children.
The shoulder straps feature D-rings for attaching a security alarm, and hanging a hat leaves both hands free for safety in case of a fall. The chest strap can be adjusted up and down to fit your child's needs and position, ensuring a stable, secure fit.
■Safety Design to Protect Your Precious Child
Reflectors are attached to the front and sides, ensuring safety on roads at night. The size and shape of these reflectors have been carefully considered, resulting in a clean, elegant look that doesn't overly casual. There's also a D-ring below the reflectors. We recommend adding a personalized touch with your child's favorite character keychain or other items. The included spring strap is convenient for attaching a pass case, keys, and other items.
■Specially Selected Materials Perfect for Outings and the Park
Backpacks are typically used for commuting to school, playing outside, and other outdoor activities, but many people have the impression that they're difficult to coordinate with formal or formal attire. The appeal of the "Wsac+ mini" is its ability to solve this problem. The material has a subtle sheen, giving it a refined look, and the shape and design are smartly finished, making it perfect for outings. The water-repellent material is stain-resistant and can be cleaned with a quick wipe, making it perfect for taking to the park or other outdoor activities where it's easy to get dirty.
We asked Shinjuku Isetan Re-Style Kids to suggest outfits to go with the "Wsac+ mini"
The "Wsac+ mini" aims to be versatile in color and design, allowing you to freely coordinate your outfits. This time, we paired it with items from the children's clothing section of the Isetan Shinjuku store, "Re-Style Kids," so we hope you'll find it useful as a reference.
Vivid orange and red have a strong presence that makes them the focal point of an outfit, so a taupe backpack is the perfect choice to gently bring that impression together. Linking it to the cream color of the knit and coordinating the other items in a single tone of white will make the outfit easier to put together.
Click here for more details on this outfit
A seasonal outfit combining this year's trendy colors of lavender and brown. Ruffles and fur are sweet, girly items that girls love, but adding a khaki backpack for a sweet and spicy look creates a sophisticated impression. Boots would also be cute, but this time we deliberately dressed down the look by pairing the khaki with brown sneakers to create a casual look and give the outfit a relaxed feel.
Click here for more details on the products in this outfit
Pair your glossy, voluminous down jacket with a black backpack for a sharp accent that really pulls the look together. Another trick to creating a clean look is to match the color of the backpack with the logo on your T-shirt. Adding a black backpack to a casual outfit will give it a more grown-up, chic feel, instantly putting you in dressy mode.
Click here for more details on this outfit
New shoulder bag, "Common sac" now available!
Another "newcomer" is here in grayish. The "Common sac" bag is perfect for a wide range of occasions, from everyday outings to travel and commuting. It can be enjoyed in two ways: as a hands-free shoulder bag, or by removing the shoulder strap and carrying it by hand. Although it's compact, it has a gusseted zipper pocket on the back, allowing you to neatly store sanitizing items, which are essential for moms. There's also a pocket at the bottom that can hold an IC card. This is very convenient, as you can simply tap the card while holding your child's hand without having to take out the card. There are also many other features that moms will appreciate, so we hope you'll take a look at them as well.
Click here for Greish products
https://www.mistore.jp/shopping/brand/list?brand=017055&showtop=true
Wakana Kamimura
A stylist who works primarily for the women's fashion magazine "LEE," she specializes in styling that incorporates just the right amount of trendiness into simple and basic styles. Her authentic, casual outfit coordination on Instagram is also popular. In her private life, she is the mother of two boys.
[Store Information]
Re-Style Kids, 6th floor, Isetan Shinjuku Main Building
[Inquiries]
Mitsukoshi Isetan Online Site https://www.mistore.jp/shopping
>
