Estée Lauder's wildly popular monogramming service, known as "happy lips," is now available for Pure Color Envy lipsticks. The service will begin at the Estée Lauder Isetan Shinjuku store on March 8th. The monogramming service, which creates a striking silver lettering that appears illuminated by light, adds a touch of glamour and style to lipsticks. The service takes approximately five minutes and allows up to six alphanumeric characters. A single motif (heart, star, or clover) can be added after the lettering. The eligible products include 15 Pure Color Envy lipstick colors, as well as 12 Pure Color Envy Shine lipstick colors and 12 Pure Color Envy Hi-Luster lipstick colors. The service is scheduled to begin on May 1st at Estée Lauder counters in department stores nationwide.

In addition, limited-time motifs will be available: the "cherry blossom" motif, exclusive to the entrance and graduation season, from March 1st to May 14th, and the "carnation" motif, exclusive to Mother's Day, from April 12th to May 14th.