Hara Trading Co., Ltd. is a textile trading company that celebrated its 65th anniversary this year. In its textile and lifestyle-related business, the company is involved in OEM/ODM business and acts as an agent for overseas brands, focusing on baby and children's gear. Its products are sold in a wide range of outlets, including department stores, specialty stores, and mass retailers throughout Japan. Hara Trading Co., Ltd.'s flagship baby brand, angelette®, is now releasing a new baby tableware line called "soramame."
soramame is based on the concept of "growing up towards the sky, making #children'smealshappy," and with the hope that children will grow up healthily, just like broad beans do, they have worked together with mothers who live with babies and children on a daily basis to create a highly safe and free-flowing design.
Using broad beans, which are considered to be a lucky charm, as a motif, this product makes a great gift for baby showers and other occasions.
Because these products come into direct contact with children's hands and mouths, we're particular about the materials we use. Instead of typical petroleum-based plastic, we use "biomass plastic" made from Japanese bamboo, which has high antibacterial, antifungal, and antiviral properties. This product takes advantage of its properties to inhibit the growth of O157, E. coli, mold, and other bacteria.
By using "biomass plastic," when it is disposed of in the future, it will burn at the same temperature as paper, preventing the release of dioxins and other harmful substances into the atmosphere. Hara Trading Co., Ltd. has adopted this material because it is environmentally friendly and has no impact on the human body, which is in line with the SDGs that the company is working on.
Hara Trading Co., Ltd. is registered as a Kanagawa SDGs Partner, an SDGs-certified company in Kanagawa Prefecture. This product is produced in a highly trusted factory that is a pioneer in biomass plastic in Japan. We are proud to offer our customers safe, secure, and environmentally friendly tableware for babies and children. We believe it will also help raise awareness of the SDGs at home.
The product lineup is as follows:
angelette (R) Biomass Plastic Baby Tableware Series
〇 soramame Cutlery & Plate Set 4,500 yen [Price including tax: 4,950 yen]
A complete set that can be used for a long time, from the initial munching stage of weaning to the chewing stage and munching stage
Set contents <6-piece set>
・Bean bowl x 2 ・Pod plate ・Bean spoon ・Spoon ・Fork
Colors: Mame, Apricot, Sora, Sakura
〇 soramame Bowl & Baby Spoon Set 1,800 yen [Price including tax: 1,980 yen]
A mini set that is easy to use during the initial munching period of solid food and makes a great little gift
Set contents <2-piece set>
・Bean bowl ・Bean spoon
Colors: Bean, Apricot, Sky, Sakura
Sales start: Late November 2020
Product introduction page
https://www.angelette.jp/soramame
Hara Trading Co., Ltd. is a certified "Kanagawa SDGs Partner" company by Kanagawa Prefecture.
Hara Trading Co., Ltd.
4-33-1 Matsumoto-cho, Kanagawa-ku, Yokohama, Kanagawa Prefecture
Hara Trading Co., Ltd. Textile Life Design Department
045-317-2251
About Hara Trading Co., Ltd.
Hara Trading Co., Ltd. is a textile trading company based in Yokohama. Hara Tomitaro (Hara Sankei) was adopted into Hara Shoten (trade name: Kameya), which began trading in raw silk and silk fabrics during the Edo period. It was later reorganized as Hara General Partnership Company, and its predecessor, Hara Industries Co., Ltd., was established in 1942 in response to textile controls. In 1955, Hara Trading Co., Ltd. was established by taking over the export division and making it independent.
With a business philosophy of "Evolving life with babies and kids and making families more enjoyable," the company operates the "angelette(R)" brand and plans and develops a variety of baby and kids' gear.
Click here for company press release details
soramame is based on the concept of "growing up towards the sky, making #children'smealshappy," and with the hope that children will grow up healthily, just like broad beans do, they have worked together with mothers who live with babies and children on a daily basis to create a highly safe and free-flowing design.
Using broad beans, which are considered to be a lucky charm, as a motif, this product makes a great gift for baby showers and other occasions.
Because these products come into direct contact with children's hands and mouths, we're particular about the materials we use. Instead of typical petroleum-based plastic, we use "biomass plastic" made from Japanese bamboo, which has high antibacterial, antifungal, and antiviral properties. This product takes advantage of its properties to inhibit the growth of O157, E. coli, mold, and other bacteria.
By using "biomass plastic," when it is disposed of in the future, it will burn at the same temperature as paper, preventing the release of dioxins and other harmful substances into the atmosphere. Hara Trading Co., Ltd. has adopted this material because it is environmentally friendly and has no impact on the human body, which is in line with the SDGs that the company is working on.
Hara Trading Co., Ltd. is registered as a Kanagawa SDGs Partner, an SDGs-certified company in Kanagawa Prefecture. This product is produced in a highly trusted factory that is a pioneer in biomass plastic in Japan. We are proud to offer our customers safe, secure, and environmentally friendly tableware for babies and children. We believe it will also help raise awareness of the SDGs at home.
The product lineup is as follows:
angelette (R) Biomass Plastic Baby Tableware Series
〇 soramame Cutlery & Plate Set 4,500 yen [Price including tax: 4,950 yen]
A complete set that can be used for a long time, from the initial munching stage of weaning to the chewing stage and munching stage
Set contents <6-piece set>
・Bean bowl x 2 ・Pod plate ・Bean spoon ・Spoon ・Fork
Colors: Mame, Apricot, Sora, Sakura
〇 soramame Bowl & Baby Spoon Set 1,800 yen [Price including tax: 1,980 yen]
A mini set that is easy to use during the initial munching period of solid food and makes a great little gift
Set contents <2-piece set>
・Bean bowl ・Bean spoon
Colors: Bean, Apricot, Sky, Sakura
Sales start: Late November 2020
Product introduction page
https://www.angelette.jp/soramame
Hara Trading Co., Ltd. is a certified "Kanagawa SDGs Partner" company by Kanagawa Prefecture.
Hara Trading Co., Ltd.
4-33-1 Matsumoto-cho, Kanagawa-ku, Yokohama, Kanagawa Prefecture
Hara Trading Co., Ltd. Textile Life Design Department
045-317-2251
About Hara Trading Co., Ltd.
Hara Trading Co., Ltd. is a textile trading company based in Yokohama. Hara Tomitaro (Hara Sankei) was adopted into Hara Shoten (trade name: Kameya), which began trading in raw silk and silk fabrics during the Edo period. It was later reorganized as Hara General Partnership Company, and its predecessor, Hara Industries Co., Ltd., was established in 1942 in response to textile controls. In 1955, Hara Trading Co., Ltd. was established by taking over the export division and making it independent.
With a business philosophy of "Evolving life with babies and kids and making families more enjoyable," the company operates the "angelette(R)" brand and plans and develops a variety of baby and kids' gear.
Click here for company press release details
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