Fendi, a luxury brand based in Rome, Italy, will be carrying the FENDI KIDS collection at its new flagship store, Palazzo Fendi Omotesando, which relocated and opened on Saturday, February 11, 2023 (national holiday), marking its first directly managed store in Japan. The store will offer a wide range of products from the Fendi Spring/Summer 2023 Kids Collection, from classic baby wear to adorable accessories like blankets and stuffed animals. 

The Fendi Kids Collection mixes and matches a variety of materials, prints, and colors, often combining bright nuances with neutrals. Fendi's signature FF logo, blending into textiles in vibrant colors and fresh variations, adds a luxurious touch to the kids' collection. The iconic Fendi Teddy Bear is reinterpreted as a playful illustration, splashing about in the water or playing with a basketball. The Fendi Teddy Bear also appears as a unique detail on the crown of a basketball cap and on a cute shearling headband.
 
 Stroller ¥434,500 (Made to order, tax included)
Stroller ¥434,500 (Made to order, tax included)
Nursery kits, blankets, swaddles, and more feature soft colors and luxurious materials. The tonal "FF" logo accents delicate cotton crochet sets, and the lineup also includes super-soft doudou and Fiammetta charms. To commemorate the store's relocation and reopening, orders are now open for limited quantities of a stroller featuring the "FF" logo all over it and a giant shearling teddy bear measuring two meters tall. There is also a wide range of fun items on display, including kids' skateboards, travel luggage and stationery.
  Fendi Spring/Summer 2023 Kids Collection: Babywear ¥93,400 (tax included)
Fendi Spring/Summer 2023 Kids Collection: Babywear ¥93,400 (tax included)
 
  Fendi Spring/Summer 2023 Kids Collection: Nursery Kit ¥72,600, Blanket ¥47,000 (tax included)
Fendi Spring/Summer 2023 Kids Collection: Nursery Kit ¥72,600, Blanket ¥47,000 (tax included)

The Fendi Kids Collection mixes and matches a variety of materials, prints, and colors, often combining bright nuances with neutrals. Fendi's signature FF logo, blending into textiles in vibrant colors and fresh variations, adds a luxurious touch to the kids' collection. The iconic Fendi Teddy Bear is reinterpreted as a playful illustration, splashing about in the water or playing with a basketball. The Fendi Teddy Bear also appears as a unique detail on the crown of a basketball cap and on a cute shearling headband.
 Stroller ¥434,500 (Made to order, tax included)
Stroller ¥434,500 (Made to order, tax included)Nursery kits, blankets, swaddles, and more feature soft colors and luxurious materials. The tonal "FF" logo accents delicate cotton crochet sets, and the lineup also includes super-soft doudou and Fiammetta charms. To commemorate the store's relocation and reopening, orders are now open for limited quantities of a stroller featuring the "FF" logo all over it and a giant shearling teddy bear measuring two meters tall. There is also a wide range of fun items on display, including kids' skateboards, travel luggage and stationery.
 Fendi Spring/Summer 2023 Kids Collection: Babywear ¥93,400 (tax included)
Fendi Spring/Summer 2023 Kids Collection: Babywear ¥93,400 (tax included) Fendi Spring/Summer 2023 Kids Collection: Nursery Kit ¥72,600, Blanket ¥47,000 (tax included)
Fendi Spring/Summer 2023 Kids Collection: Nursery Kit ¥72,600, Blanket ¥47,000 (tax included)

















