ISETAN DOOR, a subscription delivery service operated by Isetan Mitsukoshi Ltd., conducted a survey of approximately 30,000 subscription delivery members regarding their service usage. The results revealed that over 80% of respondents will be spending Christmas and New Year's at home this year. In anticipation of this, ISETAN DOOR will be expanding its selection of home goods, selected through the unique Isetan Shinjuku store's unique perspective, in addition to food, to meet the needs of members who want to easily enrich their time at home through subscription delivery.
User Purchasing Trends as Seen in Best-Selling Rankings
While prepared meals and fresh foods, which are essential for daily life, topped the list of members' purchasing trends, meal kits came in second. In a member survey conducted in October, over 80% of respondents said they had dietary issues. With more time spent at home, including working from home, many users are eating more meals than usual, making it difficult to plan their meals. To address these concerns, meal kits are gaining attention as they eliminate the need to prepare recipes and ingredients.
※ISETAN DOOR Exclusive※ [RF1] Mentaiko Potato Salad with Hokkaido Potatoes 1,058 yen (tax included)
This potato salad meal kit was developed in collaboration with ISETAN DOOR and RF1. Each ingredient is separated for an easy salad. We plan to continue developing original kits with RF1 every three months. (Serves 2-3)
At ISETAN DOOR, we'll create a premium Christmas atmosphere for your room and dining table, from essential Christmas items like wreaths and ornaments to Christmas cakes from popular department store basement shops. The "Winter Isetan Stroll" special, running until 10:00 AM on Thursday, December 17th, features items selected by Isetan Shinjuku buyers. Of course, we also have a wide selection of Christmas food items available for pre-order. Enjoy department store-quality items right at home, with everything you need to order and have delivered right to your door.
【Les Bleis】 Full Course Set at Home 6,264 yen (Reservations accepted until 10am on December 13th)
Les Bleis' "Home Restaurant Set" can be easily prepared at home. The set includes the new menu item "Shrimp and Mushroom Gratin Kit" and rich mushroom soup, along with pork rillettes, a traditional French meat dish, and roast Shiretoko chicken. (Serves about 2 people)
※ISETAN DOOR exclusive※ [LOLIORI365] Precious Christmas 2020 5,616 yen (Reservations accepted until 10am on December 13th)
To celebrate the anniversary, a Christmas cake exclusive to ISETAN DOOR is now available! Just looking at the gorgeous decorations that adorn Christmas will make you feel happy.
【Tori Sanwa】Grilled Nagoya Cochin Thigh (2 pieces) 3,564 yen (Reservations accepted until 10am on December 13th)
A luxurious roast chicken made with bone-in thigh meat from Nagoya Cochin, one of Japan's three great local chickens. It is marinated in a special soy sauce marinade and carefully grilled, so the juices ooze out with every bite.
※ISETAN DOOR Exclusive※ [Honey Garden] Nut and Apple Christmas Wreath 9,900 yen
This ISETAN DOOR exclusive wreath features only trees in festive Christmas colors.
With many people spending the New Year's holiday at home, we expect many people to seek out premium gourmet food. ISETAN DOOR will be offering gourmet food and miscellaneous goods for a limited time that will add a touch of luxury to your life.
【Fujii Suisan】Plenty of Crab Set 10,800 yen (Reservations accepted until 10am on December 17th)
Made with three popular types of crab: king crab, hairy crab, and snow crab. Boiled in salt while still fresh and then flash-frozen to preserve all of its flavor. Enjoy the meat of the king crab, and the meat and miso of the hairy crab and snow crab.
【RF1】Black Pepper Ham and White Asparagus Salad 3,240 yen (reservations accepted until 10am on December 17th)
A salad to enjoy freshly made at home. Our own black pepper ham, leafy vegetables such as romaine lettuce, and truffle-flavored white asparagus, topped with Caesar dressing. The crouton texture and soft-boiled egg will whet your appetite.
[Redecker] Hedgehog Table Brush 3,080 yen
This table brush is from Redecker, a long-established household goods brand founded in Germany in 1936. The horsehair brush, shaped like a hedgehog's quills, will make everyday cleaning more fun.
【Amablo】"MAME" Series Small Plates - Various 1,430 yen
The "MAME" series features traditional "small plates" that are indispensable to Japanese food culture, with gorgeous gold painting. The unique shape and gold overlay add a nice accent to your dining table, beautifully decorating your mealtimes.
What is ISETAN DOOR, Isetan Mitsukoshi's subscription delivery service?
Isetan Mitsukoshi's subscription delivery service is a department store-style proposal-based online subscription delivery service that adds color to your daily meals. The service delivers 3,800 items every week, including items carefully selected by Isetan buyers, seasonal and traditional vegetables carefully selected from around the country, as well as everyday ingredients and ingredients to support pregnant and raising mothers. Launched in June 2018, the service has gained widespread support from people living alone to families with children. With membership growing 185% and sales growing 170% since March 2020, this is a service worth keeping an eye on.
Click here for company press release details
User Purchasing Trends as Seen in Best-Selling Rankings
While prepared meals and fresh foods, which are essential for daily life, topped the list of members' purchasing trends, meal kits came in second. In a member survey conducted in October, over 80% of respondents said they had dietary issues. With more time spent at home, including working from home, many users are eating more meals than usual, making it difficult to plan their meals. To address these concerns, meal kits are gaining attention as they eliminate the need to prepare recipes and ingredients.
Teaming up with a popular deli in the basement of a department store! ISETAN DOOR's popular meal kit
※ISETAN DOOR Exclusive※ [RF1] Mentaiko Potato Salad with Hokkaido Potatoes 1,058 yen (tax included)
This potato salad meal kit was developed in collaboration with ISETAN DOOR and RF1. Each ingredient is separated for an easy salad. We plan to continue developing original kits with RF1 every three months. (Serves 2-3)
Get ready for Christmas at home!
At ISETAN DOOR, we'll create a premium Christmas atmosphere for your room and dining table, from essential Christmas items like wreaths and ornaments to Christmas cakes from popular department store basement shops. The "Winter Isetan Stroll" special, running until 10:00 AM on Thursday, December 17th, features items selected by Isetan Shinjuku buyers. Of course, we also have a wide selection of Christmas food items available for pre-order. Enjoy department store-quality items right at home, with everything you need to order and have delivered right to your door.
【Les Bleis】 Full Course Set at Home 6,264 yen (Reservations accepted until 10am on December 13th)
Les Bleis' "Home Restaurant Set" can be easily prepared at home. The set includes the new menu item "Shrimp and Mushroom Gratin Kit" and rich mushroom soup, along with pork rillettes, a traditional French meat dish, and roast Shiretoko chicken. (Serves about 2 people)
※ISETAN DOOR exclusive※ [LOLIORI365] Precious Christmas 2020 5,616 yen (Reservations accepted until 10am on December 13th)
To celebrate the anniversary, a Christmas cake exclusive to ISETAN DOOR is now available! Just looking at the gorgeous decorations that adorn Christmas will make you feel happy.
【Tori Sanwa】Grilled Nagoya Cochin Thigh (2 pieces) 3,564 yen (Reservations accepted until 10am on December 13th)
A luxurious roast chicken made with bone-in thigh meat from Nagoya Cochin, one of Japan's three great local chickens. It is marinated in a special soy sauce marinade and carefully grilled, so the juices ooze out with every bite.
※ISETAN DOOR Exclusive※ [Honey Garden] Nut and Apple Christmas Wreath 9,900 yen
This ISETAN DOOR exclusive wreath features only trees in festive Christmas colors.
Bring a little premium holiday treat to your home this year's holiday season
With many people spending the New Year's holiday at home, we expect many people to seek out premium gourmet food. ISETAN DOOR will be offering gourmet food and miscellaneous goods for a limited time that will add a touch of luxury to your life.
【Fujii Suisan】Plenty of Crab Set 10,800 yen (Reservations accepted until 10am on December 17th)
Made with three popular types of crab: king crab, hairy crab, and snow crab. Boiled in salt while still fresh and then flash-frozen to preserve all of its flavor. Enjoy the meat of the king crab, and the meat and miso of the hairy crab and snow crab.
【RF1】Black Pepper Ham and White Asparagus Salad 3,240 yen (reservations accepted until 10am on December 17th)
A salad to enjoy freshly made at home. Our own black pepper ham, leafy vegetables such as romaine lettuce, and truffle-flavored white asparagus, topped with Caesar dressing. The crouton texture and soft-boiled egg will whet your appetite.
[Redecker] Hedgehog Table Brush 3,080 yen
This table brush is from Redecker, a long-established household goods brand founded in Germany in 1936. The horsehair brush, shaped like a hedgehog's quills, will make everyday cleaning more fun.
【Amablo】"MAME" Series Small Plates - Various 1,430 yen
The "MAME" series features traditional "small plates" that are indispensable to Japanese food culture, with gorgeous gold painting. The unique shape and gold overlay add a nice accent to your dining table, beautifully decorating your mealtimes.
What is ISETAN DOOR, Isetan Mitsukoshi's subscription delivery service?
Isetan Mitsukoshi's subscription delivery service is a department store-style proposal-based online subscription delivery service that adds color to your daily meals. The service delivers 3,800 items every week, including items carefully selected by Isetan buyers, seasonal and traditional vegetables carefully selected from around the country, as well as everyday ingredients and ingredients to support pregnant and raising mothers. Launched in June 2018, the service has gained widespread support from people living alone to families with children. With membership growing 185% and sales growing 170% since March 2020, this is a service worth keeping an eye on.
Click here for company press release details
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