From November 5th to 9th, Isetan Shinjuku will be holding a limited-time event called "ROOOOOOOM ~for acutegrrrls~" for "Acute Girl," a shop where you can encounter "cute" things, in the event hall on the 6th floor of the main building. The event will be held in a space approximately 15 times larger than the usual space on the 2nd floor of the main building, and will feature approximately 70 brands, including regular Acute Girl brands. You can enjoy the world of Acute Girl, which will bring together "cute" things from various genres, from apparel to food, interior decor, and pet supplies.
In addition to products exclusive to Isetan Shinjuku and pre-sale items, there will also be a venue-exclusive custom event for theVirgins feather vanity bags.
Model Emma has been appointed as a special supporter!
Model Emma, who embodies the world of "acute girl" in a variety of situations, will be the special supporter of this event. Collaboration items with theVirgins, a brand she herself has publicly declared to be her favorite, will be released exclusively at this event. Also, be sure to check out the RECOMMEND booth, where you will find a selection of Emma's recommended items from all the brands at the venue.
emma (Emma)
Born April 1st. She debuted as a fashion model in 2013. Since then, she has appeared in numerous fashion magazines and fashion shows. After serving as the 9th assistant for "A-Studio," she has since been active on television and in commercials. Following the film "Yokai Ningen Bella," which was released in September, she will be appearing as the heroine for the first time in the drama "Yokai Ningen Bella ~ Episode 0 ~." All episodes are currently streaming on Amazon Prime and other platforms.
theVirgins> Feather Vanity Bag Customization Event
Order feather vanity bag ¥14,300 *Exclusive to Isetan Shinjuku
※Image is for illustrative purposes onlyWe will be holding a limited-time custom order event where you can choose the fabric and feather color of the popular feather vanity bag from
*Due to expected high volumes during the event, admission may be restricted and numbered tickets may be distributed. Please be aware of this.
Lilou's first-ever pop-up event
Lilou is holding its first-ever pop-up event! The concept is French girly and somewhat retro items. We are accepting pre-orders for select items that are popular on the e-commerce site, as well as the hugely popular houndstooth pattern ribbon knit cardigan. This is a special opportunity to see Lilou products in person.
pattern ribbon cardigan knit 7,700 yen *Pre-order item at Isetan Shinjuku
Limited collaboration product
RURU MARY'S (Ruru Mary) xacutegrrrls original packaging
Seasonal chocolate sable (apple) 2 pieces 378 yen
Crisp cookie dough with a hint of butter is mixed with apple powder from Nagano Prefecture and wrapped in milk chocolate. It has a gentle flavor with a subtle hint of cinnamon.
〈theVirgins〉
MINI HAND FEATHER VANITY BAG Special order color PINK/BLUE 14,300 yen *Exclusive to Isetan Mitsukoshi Online Store
This extremely popular item, which sold out immediately at the acutegrrrl2020autumn event and received many inquiries, is now available in limited quantities. The pale pink and blue crocodile material pairs perfectly with the white feathers.
*This product is only available at the Isetan Mitsukoshi online store. Please note that it is not sold in stores.
TWEED FEATHER CUFF JACKET Special order color BEIGE 46,200 yen *Isetan Shinjuku store exclusive
The popular Tweed Feather Cuff Jacket from the 20FW season will be available in a limited edition color of BEIGE x WHITE.
〈rosarymoon〉
Melange Knit Tunic BROWN 21,780 yen *Isetan Shinjuku store exclusive
The hugely popular item “Melange Knit Tunic” is now available in BROWN, a color exclusive to Isetan Shinjuku. This item has an appealing feminine silhouette and a loose open back.
*Only Isetan Shinjuku store exclusive products will be available at the venue from
Cartoon drawing event by bonyuki
A caricature event will be held by bonyuki, who creates surreal and pop illustrations.
[Dates] Saturday, November 7th and Sunday, November 8th
[Times] 10:00 AM - 1:00 PM / 2:00 PM - 8:00 PM each day (15 minutes per person)
[Participation Fee] 2,200 yen
[How to make a reservation] Reservations can be made by phone. Call the main number on 03-3352-1111 and ask for TOKYO Closet on the 2nd floor of the main building. *You will be able to choose your preferred date and time on a first-come, first-served basis.
*Please note that portraits will only be provided via AirDrop. Thank you for your understanding.
Photo booth by stylist yurikaden
A photo booth produced by yurikaden, a stylist who works mainly for popular magazines, will be set up inside the venue! Filled with mirrors that are perfect for selfies and pop interior decor, you can take that special photo. Products from yurikaden's new brand, Curlychou, will also be on display.
Limited-time shop by popular influencer erinko
erinko, an influencer who is active mainly on social media, will be opening a limited-time shop! We will be selling "erinko free tickets" (30 minutes: 3,850 yen) which will allow you to interact with erinko. You can spend any time you like with her, whether it's consultations, makeup lessons, shopping, or more. For more details, please see the posts on erinko's Instagram account (@erinko0315). During the event, we will also be stocking original erinko products and collaboration items, and we look forward to your visit.
What is "acutegrrrl", the shop where you can find "cute"?
"You want to be surrounded by cute and ephemeral beautiful things, and be cute yourself, down to the tips of your toes,"
This shop offers pop, cute and edgy items that will fill your heart with ecstasy. The name cutegrrrl is a reference to a girl who is cute, sharp, and active.
A record-breaking gathering of approximately 70 brands!
■ Apparel
〈89xiiitokyo〉〈Candy Meow〉〈Double Lovers〉〈EUYIRA〉〉flemington vintage〉〈irodori〉〈le meace〉〈MICHU COQUETTE〉〈NUMBERING〉〈orgablanca〉〈PADOVA〉〈printemps〉〈RaQue〉〈sAn〉〈SHIBERIA Antiques〉〈Sophie et Chocolat〉〈taMa〉〈to diaries〉〈Yeah candle〉〈Nu〉
■Art
〈bonyuki〉〈monet〉〈MIDORI NAKAJIMA〉〈Den Q〉
■Food
〈mamaronTokyo〉〈micarina〉〈nuibox〉〈PAPABUBBLE〉〈Philly chocolate〉〈RURU MARYS > Aoyama Decavo ■Pet supplies BUL BU-BU Chuck's TOKYO Fa*Fa ■Flowers gui > logi ■ROOM erinko > yurikaden Also pay attention to the specially drawn visual by illustrator DenQ "The roots of our excitement for cute things surely go back to childhood..." With this in mind, we asked illustrator DenQ, who draws illustrations with a nostalgic touch, to draw the main visual. We encourage you to remember the excitement of those days and trace the roots of your own sense of cuteness.
Den_Q
While posting illustrations with an 80s and 90s feel on social media, he is also active in a variety of fields.
Instagram: @denjinq
Twitter: @9q9qz
Limited edition candy giveaway!
※Image is for illustrative purposes onlyThe first 500 customers who download the Isetan Mitsukoshi app, follow the Acute Girl Instagram account (@acutegrrrl_isetanshinjuku), and spend 3,300 yen or more at the venue will receive a limited edition PAPABUBBLE candy for the event!
Related Information
https://www.isetan.mistore.jp/shinjuku/shops/women/tokyocloset/shopnews_list/shopnews0133.html
【Event details】
Dates: Thursday, November 5th - Monday, November 9th
Event times: 10am - 8pm * Until 6pm on the final day
Venue: Event Hall, 6th floor, Main Building, Isetan Shinjuku
* The content and time of this project may be changed or canceled due to circumstances. Please note.
* All prices include tax.
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