PUMA® has announced a partnership with British shoe designer Sophia Webster, releasing a dance-inspired collection of shoes, apparel, and accessories on September 9th. Regarding the collaboration, Adam Petrick, PUMA's Global Marketing Director, said, "We are honored to collaborate with the incredibly talented Sophia Webster on this new collection. PUMA has a history of working with some of the world's greatest creators to bring fresh, innovative interpretations to athletic style products. This collection truly continues that tradition, bringing playful new interpretations to PUMA's signature products." Sophia Webster also commented, "Apart from design, my love is dance, so collaborating with PUMA allowed me to combine two of my passions. Accessing PUMA's unique expertise in sportswear technology and specialized performance materials has been an exciting process, bringing my designs into the world of active millennials." The collection will be sold exclusively at Puma stores and select retailers that stock Puma.