GU, whose brand message is "YOUR FREEDOM: The freedom to reinvent yourself," will begin selling its "High-Performance Filter*1 Mask," which combines functionality and fashion, starting October 30th.

GU listened to various voices, including concerns and requests from customers who wear masks on a daily basis. Pursuing fashion, which is essential for everyday use, the company developed masks in a wide variety of designs, including trendy muted colors, checked patterns, and ribbed and pleated materials. They also focused on providing protection and comfort for everyday life. Three types will be available: the basic "High-Performance Filter Mask," which is easy for everyone to wear; the "High-Performance Filter Beauty Mask," which offers a variety of familiar colors for women seeking a more fashionable look; and the "High-Performance Filter Fashion Mask," which features enhanced designs that allow for the enjoyment of changing materials. Through these products, GU aims to support customers in enjoying fashion and making their daily lives more comfortable. *1 Cuts bacteria, pollen, and other particles by 99%. Initial value. Based on ASTM F 2101 bacterial droplet collection (filtration) efficiency test and pollen particle collection (filtration) efficiency test
Testing organization: Kaken Test Center General Incorporated Foundation
(※This product does not completely prevent the penetration of viruses)


Special mask page: https://www.gu-global.com/jp/ja/feature/mask/women/

Three lineups to meet customer needs

■ MASK with high-performance filter (set of 2, made with GU DRY material)
A basic unisex mask that can be worn by anyone. : In response to requests for masks that are not just white but also colored, we are offering them in five soft, easy-to-match colors.


・Sales price: 790 yen + consumption tax (2 masks)
・Color options: 5 colors (white*, gray*, navy, black, pink*) *Beige lining
・Sizes: 2 sizes: M and L
・Available at: All stores and online store / On sale from Friday, October 30th

■BEAUTY MASK with high-performance filter (comes with case, made with GU DRY material)
We have responded to the requests unique to women who want a mask that makes their complexion look beautiful and blends beautifully with their skin. Based on the concept of the cosmetics brand "#4me by GU," this lineup is stylish yet features colors that blend in with the skin. In response to the needs of customers who feel embarrassed about foundation getting on their masks and want a portable mask case, the masks feature a beige lining that hides makeup. The mask also comes with an antibacterial mask case in the same color as the mask itself, so you can feel safe even when you take it off.


・Sales price: 990 yen + consumption tax (1 mask + mask case included)
・Color options: 5 colors (beige, greige, gray, pink, purple) *Lining is beige
・Size: ONE size
・Available at: Full-line stores (super-large stores) + online store / Sales start from Friday, October 30th

■FASHION MASK with high-performance filter (made with GU DRY material)


For women who want to enjoy trendy fashion coordination, including masks, we have five different materials and patterns available: solid, ribbed material, pleated material, lacy ribbed material, and checked pattern. We offer a total of 16 colors and patterns in trendy colors such as muted tones that match the materials. The strings that go around the ears have adjusters so you can adjust them to fit your face.

・Sales price: 590 yen + consumption tax (1 mask)
・Available colors and patterns: 16 colors (4 solid, 3 pleated, 4 lacy rib, 2 check patterns, 3 rib) *Beige lining
・Size: ONE size
・Available at: All stores + online store / Sales scheduled to start in late November

Resolving customers' mask-related concerns and pursuing high functionality for everyday comfort and peace of mind

■High performance is achieved through a three-layer structure of a "high-performance filter"*1 and "GU DRY" material*2


To enhance the protective performance required of a mask, a high-performance filter*1 that blocks 99% of bacteria droplets, pollen, and other particles is placed between the "GU DRY" material, which has a cooling effect*3. It feels smooth against the skin and is comfortable to wear. *1 Initial value. 282575-8.jpg" alt="" />
English: Tested according to ASTM F 2101 bacterial droplet collection (filtration) efficiency test and pollen particle collection (filtration) efficiency test by: Kaken Test Center, a general incorporated foundation.
*2 Only the "cool to the touch" function is included among the GU DRY features.
*3 GU DRY material is not used for the outer fabric of the "High-Performance Filter FASHION MASK." (Note: This product does not completely prevent viruses from entering.)

■3D structure for a comfortable fit


In response to concerns about masks slipping off or making your face look larger if they do not fit properly, this mask features a 3D structure that fits snugly to the face. It creates just the right amount of space from the nose to the chin and reduces strain on the ears, ensuring a comfortable fit. By focusing on cutting to enhance the facial line, the entire face appears sleek. The "BEAUTY MASK with High-Performance Filter" and "FASHION MASK with High-Performance Filter" are designed to make women's facial lines appear sharper and more beautiful, resulting in a slimmer face.

■Can be washed in the washing machine by placing it in a laundry net*4


In response to concerns that "washing by hand every day is time-consuming and tedious," these masks can be washed in the washing machine by placing them in a laundry net. Tests by a specialist institution have proven that the "high-performance filter" maintains a certain level of effectiveness*5 even after 20 washes.
*4 Avoid using bleach or a dryer.
*5 Even after 20 washes in a net, the product maintains an average pollen and BFE blocking rate of over 92%.








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