Launched this spring, the label has collaborated with music label "Jazzy Sport," which is based on the concept of "combining music and sports." In the spring, Beams will release T-shirts and other items, including limited-edition Beams items. In the fall, nylon jackets and sweatshirts will arrive. Sales will also begin on the official online store.
■Tops that cross over sports and music
The tops are based in basic colors and feature the Danish brand Hummel's text logo, chevron lines, and the Jazzy Sport logo as accents on the front and back, along with a variety of switching patterns to evoke the crossover between sports and music.
■ A street jacket that can also be used as a set
This street-style coach jacket features a striking Jazzy Sport logo printed on the back and large pockets, and is made from lightweight, waterproof nylon. The right sleeve features a Hummel motif, a chevron line that symbolizes expansion into the future. The monotone jacket is accented with a red embroidered Hummel logo at the neck. It also pairs well with nylon jogger pants.
■Zip-up hoodie that works great as outerwear
This voluminous sweatshirt hoodie can be worn as outerwear and features a V-shaped design that resembles chevron lines on the front, with large pockets on both sides. The terry lining makes it an easy item to wear as autumn deepens.
■Product Information
Nylon coach jacket
18,700 yen (tax included)
Sizes: M, L, XL
Nylon jogger pants
13,200 yen (tax included)
Sizes: M, L, XL
Zip-up hoodie
13,200 yen (tax included)
Sizes: M, L, XL
■Stores
Jazzy Sport Shimokitazawa
3F-A, Sawadaya Building, 2-19-17 Kitazawa, Setagaya-ku, Tokyo 155-0031
03-6453-2278
■About Jazzy Sport
Jazzy Sport (Jazzyspo) is a creative group based in record shops in Tokyo and Morioka, with the concept of "combining music and sports." Founded in 2001, they use music as a hook to connect cultures such as sports and film. They are both a music label and a production company.
[OFFICIAL WEBSITE] https://www.jazzysport.com/
■About Hummel
Danish sports brand "hummel" was founded in 1923 and developed the world's first studded cleats. At a time when soccer was played with leather shoes, the addition of studs to the flat soles dramatically improved grip, making plays that were previously impossible possible. The brand then adopted the anecdote of the bumblebee (hummel in German), which was theoretically unable to fly due to its weight, but which, through repeated efforts, was able to fly, and used it as the brand name and logo. After 90 years of history, we are currently developing our own unique brand story and continuing to take on new challenges with the mission of "Change the World Through Sport."
【OFFICIAL WEBSITE】http://hummel.co.jp
Click here for company press release details
■Tops that cross over sports and music
The tops are based in basic colors and feature the Danish brand Hummel's text logo, chevron lines, and the Jazzy Sport logo as accents on the front and back, along with a variety of switching patterns to evoke the crossover between sports and music.
■ A street jacket that can also be used as a set
This street-style coach jacket features a striking Jazzy Sport logo printed on the back and large pockets, and is made from lightweight, waterproof nylon. The right sleeve features a Hummel motif, a chevron line that symbolizes expansion into the future. The monotone jacket is accented with a red embroidered Hummel logo at the neck. It also pairs well with nylon jogger pants.
■Zip-up hoodie that works great as outerwear
This voluminous sweatshirt hoodie can be worn as outerwear and features a V-shaped design that resembles chevron lines on the front, with large pockets on both sides. The terry lining makes it an easy item to wear as autumn deepens.
■Product Information
Nylon coach jacket
18,700 yen (tax included)
Sizes: M, L, XL
Nylon jogger pants
13,200 yen (tax included)
Sizes: M, L, XL
Zip-up hoodie
13,200 yen (tax included)
Sizes: M, L, XL
■Stores
Jazzy Sport Shimokitazawa
3F-A, Sawadaya Building, 2-19-17 Kitazawa, Setagaya-ku, Tokyo 155-0031
03-6453-2278
■About Jazzy Sport
Jazzy Sport (Jazzyspo) is a creative group based in record shops in Tokyo and Morioka, with the concept of "combining music and sports." Founded in 2001, they use music as a hook to connect cultures such as sports and film. They are both a music label and a production company.
[OFFICIAL WEBSITE] https://www.jazzysport.com/
■About Hummel
Danish sports brand "hummel" was founded in 1923 and developed the world's first studded cleats. At a time when soccer was played with leather shoes, the addition of studs to the flat soles dramatically improved grip, making plays that were previously impossible possible. The brand then adopted the anecdote of the bumblebee (hummel in German), which was theoretically unable to fly due to its weight, but which, through repeated efforts, was able to fly, and used it as the brand name and logo. After 90 years of history, we are currently developing our own unique brand story and continuing to take on new challenges with the mission of "Change the World Through Sport."
【OFFICIAL WEBSITE】http://hummel.co.jp
Click here for company press release details
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