A limited-time installation space showcasing the world of Isetan Mitsukoshi's luxury catalog, "Excellent Woman," will be available on the first floor of the Isetan Shinjuku Main Building from October 14th. "Excellent Woman," launched in 1996, is an original Mitsukoshi Isetan catalog showcasing the latest luxury items. In the past, the catalog has collaborated with numerous creators to fuse fashion and art.
The theme of the latest issue is "What Fashion Can Do." Fashion has given people confidence and courage, shaping various eras and historical moments. Wearing clothes is not only an important form of self-expression, but also plays a major role in stimulating lifestyles, society, and creative minds.
To express this idea, we have collaborated with Fukushi Rina, a model active both in Japan and overseas, Suzuki Chikashi, a photographer who has made a remarkable impact in fashion magazines both in Japan and overseas, and Yamamoto Shohei, one of today's most dynamic and up-and-coming painters, to express "what fashion can do."
Installation Exhibition by Famous Brands
Enjoy an installation that expresses the continuous lineage and handed-down creations of the famous brands featured in "Excellent Woman" using their respective iconic items.
[Participating brands] and more
Special exhibition of artworks by artist Shohei Yamamoto
We will be holding a special exhibition of works by artist Shohei Yamamoto, with whom we collaborated on the latest issue of "Excellent Woman." Enjoy the numerous works, which were created using a special technique using a specially made roller, and which express "continuity that leads to the future."
What Luxury Brands Can Do with Fashion
Here are some of the various activities that luxury brands have undertaken during the COVID-19 pandemic.
＜Akris＞
Selling masks made from 100% Swiss cotton voile. To support children who have been greatly affected by the COVID-19 pandemic, 50% of the profits from the sales of the masks will be donated to The Children's Defense Fund.
Valentino
Announced that the advertising campaigns for its 2020-21 Fall/Winter women's and men's collections will be turned into a charity project. Donations will be made to hospitals in Italy designated for COVID-19 treatment.
The activities of other brands will also be introduced at the venue.
Special conversation between Suzuki Chikashi and Fukushi Rina
The special website will feature a conversation between photographer Suzuki Chikashi and model Fukushi Rina on the theme of "What fashion can do." They discuss the potential of fashion, including the importance of fashion and being positive in it.
"Excellent Woman" special website *Opens Wednesday, October 14th at 10am
https://www.mistore.jp/shopping/feature/luxury_f3/ew_hub_w_lx.html
You can also purchase some products from brands featured in "Excellent Woman" on the special website.
◇Information◇
What Fashion Can Do ~MOVE into the Future~
October 14th (Wed) - October 27th (Tue)
Promotion at Isetan Shinjuku Main Building, 1st Floor
Click here for company press release details
The theme of the latest issue is "What Fashion Can Do." Fashion has given people confidence and courage, shaping various eras and historical moments. Wearing clothes is not only an important form of self-expression, but also plays a major role in stimulating lifestyles, society, and creative minds.
To express this idea, we have collaborated with Fukushi Rina, a model active both in Japan and overseas, Suzuki Chikashi, a photographer who has made a remarkable impact in fashion magazines both in Japan and overseas, and Yamamoto Shohei, one of today's most dynamic and up-and-coming painters, to express "what fashion can do."
Installation Exhibition by Famous Brands
Enjoy an installation that expresses the continuous lineage and handed-down creations of the famous brands featured in "Excellent Woman" using their respective iconic items.
[Participating brands]
Special exhibition of artworks by artist Shohei Yamamoto
We will be holding a special exhibition of works by artist Shohei Yamamoto, with whom we collaborated on the latest issue of "Excellent Woman." Enjoy the numerous works, which were created using a special technique using a specially made roller, and which express "continuity that leads to the future."
What Luxury Brands Can Do with Fashion
Here are some of the various activities that luxury brands have undertaken during the COVID-19 pandemic.
＜Akris＞
Selling masks made from 100% Swiss cotton voile. To support children who have been greatly affected by the COVID-19 pandemic, 50% of the profits from the sales of the masks will be donated to The Children's Defense Fund.
Valentino
Announced that the advertising campaigns for its 2020-21 Fall/Winter women's and men's collections will be turned into a charity project. Donations will be made to hospitals in Italy designated for COVID-19 treatment.
The activities of other brands will also be introduced at the venue.
Special conversation between Suzuki Chikashi and Fukushi Rina
The special website will feature a conversation between photographer Suzuki Chikashi and model Fukushi Rina on the theme of "What fashion can do." They discuss the potential of fashion, including the importance of fashion and being positive in it.
"Excellent Woman" special website *Opens Wednesday, October 14th at 10am
https://www.mistore.jp/shopping/feature/luxury_f3/ew_hub_w_lx.html
You can also purchase some products from brands featured in "Excellent Woman" on the special website.
◇Information◇
October 14th (Wed) - October 27th (Tue)
Promotion at Isetan Shinjuku Main Building, 1st Floor
Click here for company press release details
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