GU x Studio Seven releases the latest collection, marking the final collaboration. A special website has also opened!

Release Date:2020.10.23
Oct 12, 2020

STUDIO SEVEN, a fashion brand under the creative direction of NAOTO, a performer from EXILE and Sandaime J Soul Brothers, has announced the final collection, the culmination of their collaboration with GU. The collection will be available at GU stores nationwide and on the GU online store from October 23rd.


The theme of this culmination of the "GU x STUDIOSEVEN" collection is "A Message to You, Youngsters."

The image visuals also feature performers Mandy Sekiguchi (EXILE / GENERATIONS) and Reo Sano (GENERATIONS), both members of EXILE TRIBE.
This collection marks the culmination of "GU x STUDIOSEVEN." The story of the collection, which began with the first installment, "CHILDHOOD DREAM," released in March of last year, and continued with the second installment, "a neverending dream," will be unfolded as a final collection, carrying "a message to you, youngsters," embodying NAOTO's desire to convey the importance of having dreams. NAOTO himself entered the world of dance with a dream. "I learned about the importance of having dreams, and that if you keep on thinking about them and take action, they will come true. Dreams don't come true by the power of one person, but through the encounters and support of many people. My mission is to pass on that baton to the younger generation," he says. NAOTO will deliver his unique message to all people living in this modern age through fashion.



The final collection features the first Fall/Winter items from "GU x STUDIO SEVEN."

This collection features Fall/Winter items for both men and children. The men's lineup includes oversized T-shirts and sweatshirts that can be worn by both men and women, as well as outerwear, such as coveralls and varsity jackets, which are available for the first time in this collection.

Kids' Stadium Jacket
Men's Coverall
With a "college" theme, the collection features tops and outerwear designed with the "HONEST COLLEGE" icon as an emblem, as well as a wide range of merchandise, making it a collection that you can enjoy the excitement of fashion with your family, friends, and other important people close to you.

Men's Sweatshirt
Men's Pants
Men's Stadium Jacket
Men's Boa Fleece
Men's Backpack
Men's Hat
Men's Shoes
Kids' Shoes
The lineup includes 31 styles for men and 14 styles for kids (some items for both men and kids are only available in certain stores).

In Japan, the products are available at GU stores nationwide and online store (not available at the GU AEON Omihachiman store, which is closing on October 25th). Overseas, GU will be selling the collection in some stores and online stores in China, all stores and online stores in Taiwan, and all stores in Hong Kong.

In addition, prior to the release, an advance exhibition event will be held at the GU Ginza store and GU STYLE STUDIO (Harajuku store) from October 16th. This advance exhibition of the entire collection lineup will allow you to experience the collection early, and there will also be a photo spot where you can experience the world of the collection.


【Enjoy even more with "GU×STUDIO SEVEN"】

■The "GU×STUDIO SEVEN" special website is now open!



The special page features the entire product lineup as well as a special movie. It is structured like an album, looking back on nostalgic memories of student life, with scenes from classes and the schoolyard.

URL: https://www.gu-global.com/jp/ja/feature/gustudioseven/


■ Don't miss the song "TAKE ME HIGH" created for this collection!

2020.10.23 Digital Single HONEST BOY "TAKE ME HIGH" (LDH Records)
The song "TAKE ME HIGH" created for this collection is composed of a quiet, emotional rap in the first half and a powerful, intense rap in the second half, with the chorus also conveying a positive message, expressing the theme of this collection through the song. Keep an eye out for the music and original dance that mark the culmination of this collection.


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