AZUL BY MOUSSY, developed by Baroque Japan Limited, has appointed Kiko Mizuhara as the campaign model for its NU STANDARD "DENIM" CAMPAIGN. She has revealed a look at the brand's signature denim item.
From the Spring/Summer 2020 season, AZUL BY MOUSSY has revamped its popular skinny denim, one of the brand's signature denim items, using environmentally friendly materials. Furthermore, with the hope that this initiative will become part of the brand's renewed concept "NU STANDARD" which began this autumn, we have offered Mizuhara Kiko, who is herself highly interested in environmental issues, the opportunity to appear in the NU STANDARD "DENIM" CAMPAIGN.
In the main visual, Mizuhara Kiko is wearing "A PERFECT DENIM AIR," which is made from recycled PET bottles, and "REPAIR SKINNY DENIM," which is made using the SAVE WATER method to reduce the amount of water used when dyeing the fabric. Both are consistently top-selling items for the brand and can truly be said to be the face of the brand.
【 About “A PERFECT DENIM” 】
AZUL BY MOUSSY's high-performance denim is made with the utmost attention to detail, from comfort and a flattering leg silhouette to materials, processing, and accessories. As the name suggests, we aim to create "PERFECT" denim. Furthermore, from the Spring/Summer 2020 season, the classic "A PERFECT DENIM AIR" and "REPAIR SKINNY DENIM" have been renewed using environmentally friendly materials.
A PERFRCT DENIM AIR
250DAA12-236K
5,990 yen + tax
COLOR: BLU, D/BLU, BLK
SIZE: XXS, XS, S, M, L, XL
Made with "REPREVE(R)" polyester yarn made from recycled PET bottles.
The classic "A PERFECT DENIM" has been renewed with the addition of "AIR" to its name.
REPAIR DENIM SKINNY
250DAA12-237K
6,990 yen + tax
COLOR: BLU, D/BLU, BLK
SIZE: XXS, XS, S, M, L, XL
It uses the "SAVE WATER" manufacturing method, which purifies and reuses the wastewater generated during processing, thereby reducing wastewater and recycling water resources.
AZUL BY MOUSSY denim features a beautiful silhouette that flatters your legs, and is highly stretchy and comfortable to wear. All of these are assets that the brand has cultivated over the years. While maintaining the cool and stylish image that is characteristic of AZUL BY MOUSSY, we will be proposing a wide selection of new denim, including denim made from sustainable materials, to convey the appeal of "A PERFECT DENIM" that AZUL BY MOUSSY wants to convey today.
AZUL BY MOUSSY denim styling worn by Kiko Mizuhara will be released on the AZUL BY MOUSSY official EC site (https://azul-m.com/) and SHEL'TTER WEB STORE (https://www.ec-store.net/category/AZULbymoussy) from October 15th. A special movie will also be released at the same time, so be sure to check it out.
In addition, during the campaign period, AZUL BY MOUSSY stores nationwide will have displays mainly featuring denim, and shop staff will be waiting for you to visit with their recommended denim styling.
【 NU STANDARD “DENIM” CAMPAIGN ITEM worn by Kiko Mizuhara 】
REPAIR DENIM SKINNY
250DAA12-237K
6,990 yen + tax
COLOR: BLU, D/BLU, BLK
SIZE : XXS , XS , S , M , L , XL
A PERFRCT DENIM AIR
250DAA12-236K
5,990 yen + tax
COLOR: BLU, D/BLU , BLK
SIZE: XXS, M
COLOR DENIM TAPERED
250DAA11-221K
5,990 yen + tax
COLOR: L/BEG, BLK
SIZE : XS , S , M , L
CHENILLE CABLE V/N KNIT TOPS
250DAH70-122H
3,990 yen + tax
COLOR : IVO , BEG , L/PUR , LIME , BLK
SIZE : S , M
/> SHARK SOLE BOOTS
250DAM55-044H
6,490 yen + tax
COLOR: D/BRN, BLK
SIZE: S, M, L
HIGH WAIST DENIM WIDEII
250DAA11-222K
6,990 yen + tax
COLOR: L/BEG , BLU
SIZE: XS , S , M , L
LOOSE CHESTER REVER COAT
250DAS30-062I
7,990 yen + tax
COLOR: L/BEG, D/BEG, L/PUR, BLK, GRN pattern
SIZE: S, M, L
【Profile of Kiko Mizuhara】
Kiko Mizuhara / KIKO MIZUHARA
Active in multiple fields as an actress, model, and designer. She is signed to the personal agency KIKO Co., Ltd.
As an actress, she has appeared in various films and television programs. In 2010, Mizuhara starred alongside Rinko Kikuchi and Kenichi Matsuyama in the film adaptation of "Norwegian Wood" by director Tran Anh Hung, which was nominated for the Golden Lion at the Venice International Film Festival. She co-stars with Mugi Kadowaki in "That Child is a Noble," scheduled for release in 2021. It is scheduled to be screened at the Tokyo International Film Festival in 2020.
She has modeled at various fashion shows, including Alexander Wang's 2018 Spring/Summer NYFW, at fashion weeks in New York, Milan, and Paris. She was also invited to the 2017 MET GALA in New York, where she was selected as one of the best look models.
She also walked the runway at the 2020 NYFW Coach show. In 2018, she was selected as the first Asian Dior Beauty ambassador. She has also appeared in Coach's global campaign ads since 2018. She continues to expand her global reach.
Trilingual, speaking Japanese, English, and Korean, Mizuhara enjoys immense popularity on social media.
She has over 5.6 million followers on Instagram.
About “AZUL BY MOUSSY”
"OUR NU STANDARD" Based on the concept of forever recognizing the past and creating new standards, AZUL BY MOUSSY proposes values that enrich the soul. In addition to men's and women's apparel, denim, and accessories, we create and offer a cool lifestyle.
AZUL BY MOUSSY Website https://azul-m.com/
AZUL BY MOUSSY Instagram @azulbymoussy_official
AZUL BY MOUSSY Twitter @azul_by_moussy
AZUL BY MOUSSY Facebook @azul.official
Click here for company press release details
From the Spring/Summer 2020 season, AZUL BY MOUSSY has revamped its popular skinny denim, one of the brand's signature denim items, using environmentally friendly materials. Furthermore, with the hope that this initiative will become part of the brand's renewed concept "NU STANDARD" which began this autumn, we have offered Mizuhara Kiko, who is herself highly interested in environmental issues, the opportunity to appear in the NU STANDARD "DENIM" CAMPAIGN.
In the main visual, Mizuhara Kiko is wearing "A PERFECT DENIM AIR," which is made from recycled PET bottles, and "REPAIR SKINNY DENIM," which is made using the SAVE WATER method to reduce the amount of water used when dyeing the fabric. Both are consistently top-selling items for the brand and can truly be said to be the face of the brand.
【 About “A PERFECT DENIM” 】
AZUL BY MOUSSY's high-performance denim is made with the utmost attention to detail, from comfort and a flattering leg silhouette to materials, processing, and accessories. As the name suggests, we aim to create "PERFECT" denim. Furthermore, from the Spring/Summer 2020 season, the classic "A PERFECT DENIM AIR" and "REPAIR SKINNY DENIM" have been renewed using environmentally friendly materials.
A PERFRCT DENIM AIR
250DAA12-236K
5,990 yen + tax
COLOR: BLU, D/BLU, BLK
SIZE: XXS, XS, S, M, L, XL
Made with "REPREVE(R)" polyester yarn made from recycled PET bottles.
The classic "A PERFECT DENIM" has been renewed with the addition of "AIR" to its name.
REPAIR DENIM SKINNY
250DAA12-237K
6,990 yen + tax
COLOR: BLU, D/BLU, BLK
SIZE: XXS, XS, S, M, L, XL
It uses the "SAVE WATER" manufacturing method, which purifies and reuses the wastewater generated during processing, thereby reducing wastewater and recycling water resources.
AZUL BY MOUSSY denim features a beautiful silhouette that flatters your legs, and is highly stretchy and comfortable to wear. All of these are assets that the brand has cultivated over the years. While maintaining the cool and stylish image that is characteristic of AZUL BY MOUSSY, we will be proposing a wide selection of new denim, including denim made from sustainable materials, to convey the appeal of "A PERFECT DENIM" that AZUL BY MOUSSY wants to convey today.
AZUL BY MOUSSY denim styling worn by Kiko Mizuhara will be released on the AZUL BY MOUSSY official EC site (https://azul-m.com/) and SHEL'TTER WEB STORE (https://www.ec-store.net/category/AZULbymoussy) from October 15th. A special movie will also be released at the same time, so be sure to check it out.
In addition, during the campaign period, AZUL BY MOUSSY stores nationwide will have displays mainly featuring denim, and shop staff will be waiting for you to visit with their recommended denim styling.
【 NU STANDARD “DENIM” CAMPAIGN ITEM worn by Kiko Mizuhara 】
REPAIR DENIM SKINNY
250DAA12-237K
6,990 yen + tax
COLOR: BLU, D/BLU, BLK
SIZE : XXS , XS , S , M , L , XL
A PERFRCT DENIM AIR
250DAA12-236K
5,990 yen + tax
COLOR: BLU, D/BLU , BLK
SIZE: XXS, M
COLOR DENIM TAPERED
250DAA11-221K
5,990 yen + tax
COLOR: L/BEG, BLK
SIZE : XS , S , M , L
CHENILLE CABLE V/N KNIT TOPS
250DAH70-122H
3,990 yen + tax
COLOR : IVO , BEG , L/PUR , LIME , BLK
SIZE : S , M
/> SHARK SOLE BOOTS
250DAM55-044H
6,490 yen + tax
COLOR: D/BRN, BLK
SIZE: S, M, L
HIGH WAIST DENIM WIDEII
250DAA11-222K
6,990 yen + tax
COLOR: L/BEG , BLU
SIZE: XS , S , M , L
LOOSE CHESTER REVER COAT
250DAS30-062I
7,990 yen + tax
COLOR: L/BEG, D/BEG, L/PUR, BLK, GRN pattern
SIZE: S, M, L
【Profile of Kiko Mizuhara】
Kiko Mizuhara / KIKO MIZUHARA
Active in multiple fields as an actress, model, and designer. She is signed to the personal agency KIKO Co., Ltd.
As an actress, she has appeared in various films and television programs. In 2010, Mizuhara starred alongside Rinko Kikuchi and Kenichi Matsuyama in the film adaptation of "Norwegian Wood" by director Tran Anh Hung, which was nominated for the Golden Lion at the Venice International Film Festival. She co-stars with Mugi Kadowaki in "That Child is a Noble," scheduled for release in 2021. It is scheduled to be screened at the Tokyo International Film Festival in 2020.
She has modeled at various fashion shows, including Alexander Wang's 2018 Spring/Summer NYFW, at fashion weeks in New York, Milan, and Paris. She was also invited to the 2017 MET GALA in New York, where she was selected as one of the best look models.
She also walked the runway at the 2020 NYFW Coach show. In 2018, she was selected as the first Asian Dior Beauty ambassador. She has also appeared in Coach's global campaign ads since 2018. She continues to expand her global reach.
Trilingual, speaking Japanese, English, and Korean, Mizuhara enjoys immense popularity on social media.
She has over 5.6 million followers on Instagram.
About “AZUL BY MOUSSY”
"OUR NU STANDARD" Based on the concept of forever recognizing the past and creating new standards, AZUL BY MOUSSY proposes values that enrich the soul. In addition to men's and women's apparel, denim, and accessories, we create and offer a cool lifestyle.
AZUL BY MOUSSY Website https://azul-m.com/
AZUL BY MOUSSY Instagram @azulbymoussy_official
AZUL BY MOUSSY Twitter @azul_by_moussy
AZUL BY MOUSSY Facebook @azul.official
Click here for company press release details
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