We will be opening the first store for a limited time on the first floor of the main building of Isetan Shinjuku, which will represent the multifaceted "by Y's" line, which expands the scope of "Y's" and includes Y's BANG ON!, RISMAT by Y's, Y's PINK, and more.
https://www.yohjiyamamoto.co.jp/news/detail/ys-aw20-by-ys-pop-up-store-isetanshinjuku/

by Y's POP UP STORE
Wednesday 7th – Tuesday 13th October 2020
Isetan Shinjuku Store, Main Building 1F Promotion Space

Functional and elegant everyday wear. Y's creations are shaped by universal values and unique pattern making within their own unique category. With a focus on cutting and silhouette, they make the most of the texture of the materials, and value the atmosphere, volume, and balance that emerge between the wearer and the clothing. Founded in 1972 as designer Yohji Yamamoto's first brand, Y's is now embodied in a collection that offers functional, high-quality ready-to-wear, expressed by the current atelier team that has inherited this philosophy.

Currently, Y's comprises Y's brand, Y's BANG ON!, which expresses men's patterns in a genderless way, RISMAT by Y's, which consists of knitwear and cut and sewn items, Y's PINK, which depicts the contemporary feminine, the dress line MICHIKO by Y's, the accessory line KAYO NAKAMURA by Y's, and the unisex casual wear line Gipsy.

This pop-up store will feature Y's BANG ON!, RISMAT by Y's, Y's PINK, MICHIKO by Y's, and KAYO NAKAMURA by Y's, which are developed with a fresh sensibility against a background of solid clothing-making techniques and philosophy, as well as numerous collaboration items that add breadth to the brand's multifaceted creations, and Y's EYEWEAR, which was added this season, to introduce the new essence of Y's creations for the first time in a complete lineup.

Additionally, Y's BANG ON!'s "No. 93" (boa leather jacket) will be available in special dark wine and dark blue colorways, designed specifically for the "by Y's POP UP STORE." The black colorway, which immediately sold out, will also be reordered and available for this pop-up store.


Y's BANG ON!
No.93 (Boa/Leather Jacket)
180,000 yen (excluding tax, base price)
Black (reorder item)
Dark Wine/Dark Navy/by Y's POP UP STORE Isetan Shinjuku Store Limited Edition

by Y's POP UP STORE
Wednesday, October 7th - Tuesday, October 13th, 2020
Isetan Shinjuku Store Main Building 1F Promotion Space
(3-14-1 Shinjuku, Shinjuku-ku, Tokyo)


Y's BANG ON!
A genderless men's line. A seasonless collection where each model (shape) is numbered. The line name "BANG ON" comes from the Japanese word for "number" (bangou). The tag features "Y's" drawn by Y's founder Yohji Yamamoto, and each piece is hand-stamped with the model (shape) number, also drawn by Yamamoto. The line offers rare and valuable items produced in small quantities.
https://www.yohjiyamamoto.co.jp/collection/ysbangon/autumn-winter-2020-21-ybo/


RISMAT by Y's
A knitwear line. Knitwear and cut-and-sew items characterized by minimalist designs and silhouettes, with a focus on materials and comfort, and based on subtraction and playfulness. A unique knitwear collection where radical essence is wrapped in a gentle modernity, always created with a calm and equanimous attitude, backed by new, intellectual and experimental thinking.
https://www.yohjiyamamoto.co.jp/collection/rismatbyys/autumn-winter-2020-21-ris/


Y's PINK
This line incorporates masculine elements that are at the heart of Y's, such as tailored, work style, and military influences, while using pattern making techniques and a sense of balance to propose a distinctive, modern, and feminine style. The full collection is expressed through pattern making, with sensibilities that are unraveled and edited from an instantaneous perspective. It has established an expression of a unique feminine image.
https://www.yohjiyamamoto.co.jp/collection/yspink/autumn-winter-2020-21-ysp/


MICHIKO by Y's
A dress line. Classic elegance is incorporated into everyday wear, and the shapes created through pattern making create a decorative look without being too showy. Classic women's clothing styles are incorporated into dresses with a largely mannish expression. A tough impression based on workwear and functional details. A dress collection that reconstructs the attitude towards dressing that dresswear embodies into everyday wear.
https://www.yohjiyamamoto.co.jp/collection/michikobyys/autumn-winter-2020-21-mckys/


KAYO NAKAMURA by Y's
An accessories line. At the heart of its distinctive sporty and modern designs lies a core philosophy towards manufacturing. The line expresses themes such as color combinations, patchwork and decoration, as well as the warmth that arises from them, as well as the beauty, strength and interest that can be found in the combination of materials, through the designs of shoes, bags and other items.
https://www.yohjiyamamoto.co.jp/collection/kayonakamurabyys/autumn-winter-2020-21-knys/


KAYO NAKAMURA by Y's×Anne-Valérie Dupond
This is the second capsule collection with textile sculptor Anne-Valérie Dupond. One-of-a-kind materials. Y's archive textiles are fragments of craftsmanship, an accumulation of various places, people's memories, and things, as well as old fabrics that each have their own stories. The second collection was created using antique fabrics collected by "KAYO NAKAMURA by Y's" from various locations as key materials, interwoven with Y's archive textiles. Each piece, including Anne's signature sculpture series titled "Bestiaire" (a medieval bestiary that collects the fables and ethics of real and fictional animals), is handmade by Anne-Valérie Dupont and is unique. Leather shoes individually adorned with Anne's textile sculptures, such as quilted tassels, and patchwork "KAYO NAKAMURA by Y's" bags also join the capsule collection as multiple textile sculptures.


Y's × New Era(R)︎ AW20-21 Collection
*Unisex model



Y's × adidas
Y's Diagonal Stan Smith Flora
Color: White/Black
34,000 yen (excluding tax, base price)
*Unisex model


Y's EYEWEAR
2020 Pre-Fall Collection
*Unisex model
https://www.yohjiyamamoto.co.jp/projects/ys-eyewear/


Y's ESSENTIALS
Loungewear Collection
*Unisex model / Online boutique exclusive collection available exclusively at the by Y's POP UP STORE

*Y's BANG ON!, KAYO NAKAMURA by Y's×Anne-Valérie Dupond, and Y's ESSENTIALS Loungewear Collection will be available at Isetan Shinjuku for a limited time only during the "by Y's POP UP STORE" (10/7-13)

CONNECT WITH Y's
Instagram:@ys_theofficial
https://www.instagram.com/ys_theofficial/
Twitter:@ys_theofficial
https://twitter.com/ys_theofficial
Facebook:@theofficialys
https://www.facebook.com/theofficialys/

Y's
http://www.yohjiyamamoto.co.jp/ys/



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