A brand's heritage is not preserved by standing still. It endures by being reinterpreted for the present, evolving with each generation while remaining true to its origins.

GUCCI introduces the New Lady Lunetta Chain Bag, a design that reimagines the House's signature codes—including the GG Canvas, the Double G, and the Diamante pattern—through a contemporary lens. Defined by its soft half-moon silhouette and versatile functionality, the bag also takes center stage in the House's Summer 2026 campaign, Gucci Monte Carlo, embodying Gucci's evolving vision of modern elegance.

Courtesy of Gucci

Reimagining Heritage for a New Style

The defining characteristic of the Lady Lunetta lies in the way it reinterprets Gucci's heritage rather than simply reproducing it.

Its softly curved half-moon silhouette sits naturally against the body, creating an effortless balance between elegance and practicality. Available in both GG Canvas and smooth leather, the collection combines timeless House codes with a lightweight, contemporary sensibility designed for everyday life.

Courtesy of Gucci

House Codes That Tell a Story

Throughout the bag, Gucci's iconic design language is expressed through details such as the Double G hardware, GG Canvas, and the Diamante motif.

Rather than functioning as decorative references, these elements serve as visual expressions of the House's enduring craftsmanship. Reimagined within a refined and minimalist silhouette, they transform the Lady Lunetta into a new style for a contemporary generation.

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The World of Gucci Monte Carlo

The Lady Lunetta made its debut within the House's Summer 2026 campaign, Gucci Monte Carlo.

Set against the effortless glamour of Monte Carlo—with its coastline, villas, hotels, and sunlit streets—the campaign features models Kayako Higuchi and Anok Yai, whose understated styling places the bag naturally within moments of travel and everyday life.

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Rather than reserving luxury for exceptional occasions, the campaign presents it as part of daily experiences, reflecting Gucci's contemporary vision through the quiet confidence of the Lady Lunetta.

Elegance Designed for Everyday Life

The Lady Lunetta is available in a Small size in GG Canvas, a Small size in black leather, and a Medium size in GG Canvas.

Courtesy of Gucci
Designed to adapt effortlessly to different styles and occasions, the bag balances Gucci's classic House codes with contemporary functionality, offering an elegant companion for everyday wear.

Heritage Lives by Evolving

A House's history does not exist only in its archives.

It continues through the objects people carry, use, and make part of their lives.

With the Lady Lunetta, Gucci introduces a new icon that carries forward the House's signature codes while embracing the rhythm of contemporary living. Rather than preserving heritage unchanged, the bag demonstrates how tradition gains new relevance through continual reinterpretation.