Global luxury houses have long looked to Japan for inspiration. Yet while many collaborations borrow visual motifs from Japanese culture, Gucci’s latest project goes deeper, engaging with one of Japan’s most refined artistic traditions: cloisonné enamelware.
Gucci has unveiled Gucci x Ando Cloisonné, a capsule collection created in collaboration with Ando Cloisonné, the historic Japanese atelier that has preserved and advanced the art of cloisonné since the 1880s. Through this partnership, Italian luxury craftsmanship meets Japanese artistry, creating a collection that reflects the dialogue between two distinct cultural traditions.
Courtesy of Gucci
Known in Japan as shippō-yaki, cloisonné is a decorative art in which fine metal wires create intricate patterns that are filled with colored enamels and fired at high temperatures. The result is a luminous surface whose colors shift subtly with the light.
Founded in 1880, Ando Cloisonné is among Japan’s most renowned cloisonné makers. The company has received international recognition throughout its history and was granted an Imperial Warrant, becoming a supplier to the Imperial Household. Today, it remains one of the few ateliers continuing this highly specialized craft.
What makes this collection particularly compelling is that it is not merely a craft collaboration.
For the project, Gucci and Ando Cloisonné created designs inspired by flourishing flowers, reinterpreting the House’s iconic Flora universe through the lens of kachōfūgetsu—the Japanese aesthetic philosophy that celebrates the beauty of flowers, birds, wind, and moon.
The campaign imagery further reinforces this dialogue through works by Japanese painter Emiko Yuguchi, while stamp-inspired visual elements evoke themes of travel, nature, and cultural exchange.
Courtesy of Gucci
Throughout the collection, floral motifs such as roses and lilies carry symbolic meanings associated with affection, hope, and good fortune.
Rather than serving as decoration alone, these botanical details function as visual narratives. Through cloisonné craftsmanship, each motif acquires an added sense of permanence and artistry, transforming decorative elements into storytelling devices.
Courtesy of Gucci
The collection spans a range of Gucci signatures, including the Gucci Bamboo 1947 handbag, small leather goods, silk scarves, and key rings.
By applying motifs inspired by traditional Japanese craftsmanship to some of the House’s most recognizable icons, Gucci creates a conversation between heritage and innovation, Italy and Japan.
Courtesy of Gucci
Another noteworthy element is the packaging.
Each item is presented in a special package inspired by furoshiki, Japan’s centuries-old tradition of wrapping and carrying objects with cloth.
More than a practical solution, furoshiki reflects a cultural appreciation for care, presentation, and the act of giving. In an era when luxury increasingly extends beyond ownership into experience, this philosophy feels particularly relevant.
Today, craftsmanship has become a central value for many luxury brands. Yet true craft is not simply a technique—it is the transmission of history, culture, and regional identity.
Gucci x Ando Cloisonné does not merely borrow Japanese motifs. Instead, it engages with the cultural values behind them, creating a collection rooted in dialogue and mutual respect.
Cloisonné. Kachōfūgetsu. Furoshiki.
Through this capsule collection, Gucci reinterprets Japanese beauty not as an expression of Japonisme, but as a living source of contemporary luxury.
Contact:
Gucci Client Services
TEL: +81-120-99-2177
(Toll-free within Japan)
Gucci has unveiled Gucci x Ando Cloisonné, a capsule collection created in collaboration with Ando Cloisonné, the historic Japanese atelier that has preserved and advanced the art of cloisonné since the 1880s. Through this partnership, Italian luxury craftsmanship meets Japanese artistry, creating a collection that reflects the dialogue between two distinct cultural traditions.
Courtesy of GucciCloisonné as a Japanese Art Form
Known in Japan as shippō-yaki, cloisonné is a decorative art in which fine metal wires create intricate patterns that are filled with colored enamels and fired at high temperatures. The result is a luminous surface whose colors shift subtly with the light.
Founded in 1880, Ando Cloisonné is among Japan’s most renowned cloisonné makers. The company has received international recognition throughout its history and was granted an Imperial Warrant, becoming a supplier to the Imperial Household. Today, it remains one of the few ateliers continuing this highly specialized craft.
Where Flora Meets Kachōfūgetsu
What makes this collection particularly compelling is that it is not merely a craft collaboration.
For the project, Gucci and Ando Cloisonné created designs inspired by flourishing flowers, reinterpreting the House’s iconic Flora universe through the lens of kachōfūgetsu—the Japanese aesthetic philosophy that celebrates the beauty of flowers, birds, wind, and moon.
The campaign imagery further reinforces this dialogue through works by Japanese painter Emiko Yuguchi, while stamp-inspired visual elements evoke themes of travel, nature, and cultural exchange.
Courtesy of GucciFlowers Carrying Wishes and Meanings
Throughout the collection, floral motifs such as roses and lilies carry symbolic meanings associated with affection, hope, and good fortune.
Rather than serving as decoration alone, these botanical details function as visual narratives. Through cloisonné craftsmanship, each motif acquires an added sense of permanence and artistry, transforming decorative elements into storytelling devices.
Courtesy of GucciFrom the Gucci Bamboo 1947 to Silk Scarves
The collection spans a range of Gucci signatures, including the Gucci Bamboo 1947 handbag, small leather goods, silk scarves, and key rings.
By applying motifs inspired by traditional Japanese craftsmanship to some of the House’s most recognizable icons, Gucci creates a conversation between heritage and innovation, Italy and Japan.
Courtesy of GucciThe Japanese Art of Wrapping
Another noteworthy element is the packaging.
Each item is presented in a special package inspired by furoshiki, Japan’s centuries-old tradition of wrapping and carrying objects with cloth.
More than a practical solution, furoshiki reflects a cultural appreciation for care, presentation, and the act of giving. In an era when luxury increasingly extends beyond ownership into experience, this philosophy feels particularly relevant.
Craftsmanship and the Future of Luxury
Today, craftsmanship has become a central value for many luxury brands. Yet true craft is not simply a technique—it is the transmission of history, culture, and regional identity.
Gucci x Ando Cloisonné does not merely borrow Japanese motifs. Instead, it engages with the cultural values behind them, creating a collection rooted in dialogue and mutual respect.
Cloisonné. Kachōfūgetsu. Furoshiki.
Through this capsule collection, Gucci reinterprets Japanese beauty not as an expression of Japonisme, but as a living source of contemporary luxury.
【INFORMATION】
Cloisonné Workshop Experience
Gucci will host special workshops featuring artisans from Ando Cloisonné, offering participants the opportunity to create original cloisonné charms while learning about traditional Japanese enameling techniques.
Date and Location:
June 26th (Fri) - June 28th (Sun) Gucci Ginza 7F Event Space
July 17th (Fri) - July 20th (Mon) Gucci Nagoya 1F
Cloisonné Workshop Experience
Gucci will host special workshops featuring artisans from Ando Cloisonné, offering participants the opportunity to create original cloisonné charms while learning about traditional Japanese enameling techniques.
Date and Location:
June 26th (Fri) - June 28th (Sun) Gucci Ginza 7F Event Space
July 17th (Fri) - July 20th (Mon) Gucci Nagoya 1F
Contact:
Gucci Client Services
TEL: +81-120-99-2177
(Toll-free within Japan)
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