Moncler's new campaign, "Warmer Together," features Al Pacino and Robert De Niro as a portrait of warmth.

Moncler has announced its global campaign for the Fall/Winter 2025 season, "Warmer Together." The campaign stars two legendary actors, Al Pacino and Robert De Niro, who have shared a storied screen presence for many years. The two, clad in Moncler outerwear, stand in the same frame—a symbolic moment that goes beyond mere visuals and poses the question, "What is warmth?"

Courtesy of MONCLER

"Warmer Together" - Not just cold weather gear, but "clothing that embraces relationships"
Moncler's origins lie in downwear for mountaineers. However, this campaign conveys "warmth as an emotion" that goes beyond functionality alone. The presence of Al Pacino and De Niro, two men who have continued to respect each other across the ages, visualizes Moncler's message that "closeness itself is a style."

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A moment of quiet tension and solidarity captured by Platon
The photographs were taken by Platon, known for his portraits. The stark monochrome images exude a sense of tension reminiscent of a scene from a movie, while also capturing the "quiet, certain trust" that flows between the two people. The slightest movement in front of the camera, the exchange of glances... these things have the power to transform a down jacket from a mere cold-weather garment into a "device for wearing memories."

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The lingering echoes of "Lean on Me" - the aesthetics of leaning on others
The video features a cover of Bill Withers' "Lean on Me." The lyrics, "I need you to lean on me when times get tough," echo the presence of Al Pacino and De Niro, portraying a "mature relationship based on mutual support, not dependence." Not to keep out the cold, but to embrace the moments when people lean on each other - Moncler quietly yet powerfully presents this essence.

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What the signature models "MAYA 70" and "BRETAGNE" symbolize
The campaign features Moncler's iconic models, the "MAYA 70" and "BRETAGNE." With their lustrous nylon, moderate volume, and classic color palette, their designs remain popular throughout the ages, embodying Moncler's philosophy of "clothing that wears time, not a moment."

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More than just being a fashion brand campaign, the image of Al Pacino and Robert De Niro standing side by side seems to represent a universal scene of people supporting each other. Moncler has entrusted the message in the words "Warmer Together" that "clothes don't just warm the body, they also embrace relationships." This clearly shows where Moncler is today as a fashion brand.

Moncler Maya 70
[Men's]
Price: 405,900 yen (tax included)
Colors: White, black, navy, beige, khaki