Atmos, a select sneaker shop run by Text Trading Company, will be releasing the "INSTAPUMP FURY ATMOS “CITRON ANIMAL”," a special edition of Reebok's signature INSTAPUMP FURY, exclusively at atmos and Reebok directly managed stores in Japan.


Since its launch in 1994, the Instapump Fury has become a classic that symbolizes Reebok. It gained fame as the first sneaker to feature a revolutionary pump system that allows for adjustable fit using air pressure, and even 26 years later, its popularity remains strong. It's based on the ever-popular "Citron," the first colorway of the Pump Fury, known for its vibrant color. The upper is mixed with a luxurious animal print, and the yellow parts that house the pump system are made of a new translucent vinyl material for a bolder look. This shoe exudes a one-of-a-kind vibe and a futuristic, innovative feel.


DOBERMAN INFINITY's "SWAY" is also featured in the visuals.



[SWAY]
A member of DOBERMAN INFINITY/HONEST BOYZ, affiliated with LDH, and a rapper signed to the world-famous label Def Jam as a solo artist. He has also appeared in numerous productions as an actor and member of the theater troupe EXILE. As a designer, he is active in a variety of fields as a one-of-a-kind individual, having designed a logo in collaboration with the Nippon-Ham Fighters and sneakers in collaboration with Reebok. He will release the digital single "TALK" on October 7th.

He will also appear on atmos TV, scheduled to be streamed on the 5th, and a video he shot and edited himself will be released on the official atmos pink Instagram. Don't miss this special content seen through SWAY's filter, exclusive to the atmos Pump Fury.

In addition, customers who purchase from atmos online will be given a Bikkuriman-style sticker as a novelty gift at random. (One of either the Kira or normal version will be included.)

【PRODUCT 】



ITEM : INSTAPUMP FURY ATMOS
COLOR: BLK/HYPERGREEN/SCARLET
SIZE: 22,23-29,30cm
PRICE: 20,000 yen-(+TAX)
This item will be on sale from October 10, 2020, and the lottery for winning will begin on October 7, 2020 on atmos online (https://www.atmos-tokyo.com/).

INSTAPUMP FURY “CITRON ANIMAL” Raffle Details: atmos-tokyo.com
Raffle Start Date: Wednesday, October 7, 2020, 9:00 AM -
Raffle End Date: Friday, October 9, 2020, 8:59 AM -




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