Baroque Japan Limited will launch a new jewelry brand, "NOVA&SELVES," in the Spring/Summer 2014 season. Sales begin on April 4th. The brand is directed by Saki Otobe, creative director of SLY. The concept is, "Simple yet unique, elegant yet playful. We offer jewelry that can be worn in a way that suits you, regardless of age. For those who appreciate the joy of wearing jewelry every day." The brand offers slightly luxurious, sophisticated yet affordable jewelry. The first collection, featuring diamonds, 10k gold, pearls, zirconia, and other materials, includes a series featuring motifs such as shells, palm trees, and starfish, timed for the spring/summer release, as well as a series inspired by existing images of "jewelry." Prices range from ¥12,000 to ¥30,000. The collection will begin sales at select SLY stores, with plans to eventually expand to department stores and select shops.