MAX&Co. will release a web video featuring model Kozue Akimoto and others as part of a campaign for its brand icon, the Corolla Dress.

The Corolla Dress, with its petal-like hem, will be available in MAX&Co. stores worldwide from spring/summer through fall/winter this year. Five short films will be released as part of the promotional campaign, starting next month. Akimoto will be the first model, followed by Spanish model Gala Gonzalez, Chinese model Linda Li, Russian model Viada Roslyakova, and Italian ballerina Petra Conti, each wearing a Corolla Dress that suits their personality.

The video, shot by young video director Senio Zapruder, will be released on the Max & Co. official channel, Instagram, Facebook, YouTube, etc. from mid-April, and promotion will begin in conjunction with the social media accounts of each of the five members. Project updates can be made by following the hashtag (#maxandcocorolladress).