Denim master TENDER Co. opens limited edition shop in Aoyama

Mar 14, 2014

British workwear brand TENDER Co. will open a pop-up store, "TENDER Co. OPEN HOUSE," at lifestyle select shop The Tastemakers & Co. in Minami-Aoyama on March 15th. The store will run until April 20th.

Designer William Croll is committed to British manufacturing and artisanal craftsmanship. The event will feature a limited-time physical storefront featuring "TRESTLE SHOP," his online lifestyle product collection, centered around denim and other workwear from William's "denim master" collection.

A wide range of lifestyle products, including leather goods, watches, eyewear, and tableware, will be available. In addition to new collections, archive collections, one-of-a-kind art pieces, and other special items will also be on display and for sale.

The designer himself is scheduled to visit Japan on March 15th.
大木@HEW
  • Designer William Kroll's online store "TRESTLE SHOP" opens in brick-and-mortar
  • "TENDER Co. OPEN HOUSE"
  • A selection of British-made workwear from a brand known as the denim master
  • A selection of British-made workwear from a brand known as the denim master
  • BANKNOTE TAIL SHIRT (shirt) 29,000 yen
  • Cider jug with WAK initials (ceramic cider jug base) S 19,800 yen L 25,800 yen
  • Watches (from left): EXPLOPER WHITE DIAL 120,000 yen, EVEREST BLACK DIAL 120,000 yen, STATION COPPER DIAL 120,000 yen, CALEDAR CREAM DIAL 130,000 yen
  • HAND MADE SUNGLASSES (Sunglasses) 98,000 yen
  • A wide range of lifestyle products available
  • A wide range of lifestyle products available
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