
Kiehl's is a skincare brand that was founded in 1851 as a small apothecary*3 in a corner of New York's East Village. The 5-in-1 "Kiehl's SP Multi Cream (hereafter referred to as Kiehl's Super Cream)," which delivers the moisture and bouncy firmness needed for youthful-looking skin, has now been revamped and relaunched as a 7-in-1 Super Cream with newly selected ingredients and two additional benefits. The product will be available in advance on the official Kiehl's online store from September 25th, and in Kiehl's stores nationwide from October 2nd.
While maintaining the beloved texture, the cream has been redesigned with carefully selected ingredients*4 to create a 7-in-1 super cream!
This super cream moisturizes and provides bouncy, firm, and supple skin for a youthful appearance. In addition to the five previous benefits of elasticity, texture, moisture, smoothness, and radiance, it now also provides two new benefits: firmness and dullness treatment*5. The carefully selected ingredients include three types: chaga mushroom*6, proxylene GX*7, and moth bean seed extract*8. The moist texture quickly penetrates the skin, providing firmness and suppleness, leading to smoother skin texture. It also contains hyaluronic acid*9, which delivers deep moisture to the skin.
*1 Refers to skin texture *2 Refers to age-appropriate care *3 Western pharmacies *4 Moss Bean Seed Extract, Inonotus Obliquus Extract, Hydroxypropyltetrahydropyrantriol (both skin conditioning ingredients), Hydrolyzed Hyaluronic Acid (moisturizing ingredient) *5 When skin looks dull due to dryness *6 Inonotus Obliquus Extract (skin conditioning ingredient) *7 Hydroxypropyltetrahydropyrantriol (skin conditioning ingredient) *8 Moss Bean Seed Extract (skin conditioning ingredient) *9 Moisturizing ingredient
■Product Information

Product Name: Kiehl's SP Multi Cream
Capacity: 50g/75g Price: 7,800 yen (excl. tax) / 10,500 yen (excl. tax)
How to use: After toning your skin with lotion or serum, take an appropriate amount (about the size of an 8mm pearl) in your hand and apply it to your entire face.
For morning and evening skincare.
Release date: Nationwide release from Friday, October 2, 2020
(Pre-sale begins on Friday, September 25, 2020 at the official online store)
URL: https://bit.ly/3mmf0HM
■ Thorough anti-aging care*. Introducing a limited edition set for "moisturized, radiant skin"

Kit name: Super Serum Aging Care* Kit
Price: ¥14,300 - ¥19,300 (excl. tax)
Contents: Kiehl's SP Serum 30mL/50mL
Kiehl's SP Multi Cream 50mL/75mL
[Mini sample]
Kiehl's IRS Essence Lotion
[Packet sample]
Kiehl's DS Line Concentrate 5mL
Kiehl's Midnight Botanical Concentrate 2mL x 2 sheets
Release date: Friday, October 2, 2020
■Perfect for first-ageing care*! Kiehl's first-ever booster serum is also on sale

Product name: Kiehl's SP Serum
Type: Serum
Capacity: 30mL/50mL
Price: 6,500 yen (excl. tax)/8,800 yen (excl. tax)
How to use: After washing your face, gently apply 2-3 pumps to your entire face. *Skin care appropriate for your age.
■Kiehl's Official Social Media
Instagram: @kiehlsjp
Twitter: @kiehlsjp
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