Japanese clean beauty brand "MAKANAI" opens first pop-up at Beauty Apothecary in Isetan Shinjuku

Event Date:2020.10.21-11.03
Sep 24, 2020
MAKANAI, a Japanese clean beauty brand based in Kagurazaka, Tokyo, will be holding a pop-up shop for a limited time from October 21st to November 3rd, 2020, at Beauty Apothecary, on the second basement floor of the main building of Isetan Shinjuku.


Since its launch in June 2020, Japanese clean beauty brand MAKANAI has been featured in numerous magazines and online media, and has been a hot topic among influencers and beauty experts. Now, they are holding their first pop-up shop at Beauty Apothecary, on the second basement floor of the main building of Isetan Shinjuku. They will also be selling pop-up shop-exclusive sets and running exciting campaigns.

Japanese clean beauty cultivated at a gold leaf shop in Kanazawa. MAKANAI's policy of caring for both skin and the environment, which has been cherished for over 120 years, is linked to the concepts of "clean beauty," "ethical," and "sustainable," which are currently gaining global attention. Many people have resonated with the brand's commitment to product development, including the use of recycled plastic packaging, a first in the world, and the careful selection of ingredients according to strict in-house standards. Beauty Apothecary, Japan's first natural and organic select shop, reached out to us, making our first pop-up shop a reality. We also offer counseling using an AI-equipped mirror-type skin diagnostic device and pop-up shop exclusive sets. Don't miss this opportunity to experience MAKANAI's clean beauty worldview.

[POP-UP SHOP limited set】



◆About "MAKANAI"◆
In June 2020, the skincare line "MAKANAI" was launched by "Makanai Cosmetics," a Japanese cosmetics brand beloved worldwide. Born from a gold leaf shop in Kanazawa, this Japanese "clean beauty" brand offers delicate and sophisticated products and "Pure Beauty Rituals."


◆"MAKANAI" Clean Beauty◆
In accordance with our own in-house standards based on the concept of clean beauty in the global market, we do not use the following 13 ingredients that are harmful to the skin and the environment. In addition, the hand cream container is made from recycled plastic, making it possible to achieve a completely circular recycling system that is groundbreaking worldwide.

Petroleum-based synthetic surfactants / petroleum-derived ingredients / synthetic polymers / mineral oil / tar dyes / parabens / UV absorbers / synthetic coloring agents / synthetic fragrances / phenoxyethanol (preservative) / silicone / BHT (antioxidant) / carbomer
*Clean beauty: Cosmetics and skincare that is becoming mainstream, especially in Europe and the United States, that is considerate not only to the skin but also to the environment.

◆Makanai Cosmetics Official Website◆
Website https://makanaicosmetics.co.jp/
Facebook https://www.facebook.com/makanaicosmetics/
Instagram https://www.instagram.com/makanai_official/
Twitter https://twitter.com/makanaiofficial


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