KIDS LOVE GAITE Visual
Starting March 16, 2022, the Isetan Shinjuku Men's Building, Men's Shoes, will host a pop-up event featuring KIDS LOVE GAITE, a shoe brand renowned for its unique worldview that blends London culture, influenced by designer Shintaro Yamamoto's years of living in the UK, with modern Tokyo. The brand will be offering an early launch of its 2022 Spring/Summer collection.

The brand is known for its original designs that create a calculated sense of volume, centered around the Goodyear welted construction. Their playful designs, which combine classic styles, have earned them acclaim, especially in the fashion industry. With the hope that this will be an opportunity for Isetan Men's to meet highly fashionable customers, the brand will be holding its first pop-up at Isetan Shinjuku in "Lab," a corner specializing in fashion, located at the entrance to the men's shoes section on the first basement floor of the Isetan Shinjuku Men's Building.

KIDS LOVE GAITE> POPUP
Period: Wednesday, March 16th – Tuesday, March 22nd, 2022, 10am – 8pm
Venue: Isetan Shinjuku Men's Store, B1F Men's Shoes
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Access: 1 minute walk from Tokyo Metro Marunouchi Shinjuku-sanchome Station, 5 minutes walk from JR Shinjuku Station
Online sales: From around 10am on Wednesday, March 16th, 2022 (select models only)
Isetan Mitsukoshi Online https://www.mistore.jp/shopping/search-word?q=KIDS+LOVE+GAITE


About
Launched by Shintaro Yamamoto with his Autumn/Winter 2008 collection. Designer Yamamoto's many years living in the UK have given him firsthand experience of fashion, culture, music, and artists (people), and the brand mixes the London culture of the time with the Tokyo of today. Centered around the Goodyear welted construction, the shoe brand is known for its original designs that add a playful touch to classic styles, creating a calculated sense of volume.

Shintaro Yamamoto Profile
Born in Tokyo, he moved to the UK in 1990 at the age of 15. After studying at Camberwell College of Arts, he studied shoemaking at The Old Curiosity Shop, based in London. After returning to Japan in 2000, he trained at a shoe manufacturer in Asakusa, Tokyo, before launching his own brand, KIDS LOVE GAITE, in 2008. KIDS LOVE GAITE shoes, born from the rebellious spirit and artistic perspective nurtured by 1990s London street culture and embodied with the skilled techniques honed in the artisan town of Asakusa, are one-of-a-kind products that exude the exquisite madness that is characteristic of Yamamoto. In recent years, as part of his branding, he has also been working on apparel, accessories, and art pieces.

Pre-release of the 2022 Spring/Summer Collection
The 2022 Spring/Summer Collection will be unveiled and pre-released for the first time at a pop-up. The theme for the 2022 Spring/Summer season is "BACK TO BASIC." Now, 14 years after the brand's founding, the brand is returning to its roots as a shoe brand. The collection will feature items that once again aim for a more basic design. Pre-orders for some models will be available during this pop-up period, even after they have sold out (with delivery expected around July 2022).


WING 68,200 yen Black / Beige suede


STRAIGHT 68,200 yen Black / Dark brown


TASSEL 61,600 yen Black / Dark Brown

*We will continue to accept pre-orders for the above three models even after they sell out during the POPUP period. (Delivery is scheduled for around July 2022)


Related Information

▶︎Mitsukoshi Isetan Online Store〈KIDS LOVE GAITE〉
https://www.mistore.jp/shopping/search-word?q=KIDS+LOVE+GAITE

▶︎Isetan Shinjuku Men's Store, B1F, Men's Shoes Instagram
＠isetanmens_shoes (https://www.instagram.com/isetanmens_shoes/)


*All prices include tax.
*The content of this event may be changed or canceled due to unforeseen circumstances. We ask for your understanding.



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