Shiseido has designated March 20th as "Sunscreen Day" (a pun on the vernal equinox, when daylight hours begin to lengthen). To commemorate this, an event for its sunscreen brand, ANESSA, was held on the 19th at the Maru Building in Marunouchi, Tokyo. Model Jun Hasegawa, who appears in the TV commercial for the jelly-type "Perfect Essence Sunscreen A+N" (SPF50+ PA+++, no print price), released last month, appeared at the event. Filming took place on Hawaii's main street, Kalakaua Avenue, and Hasegawa commented, "It was a beautiful, cloudless day, and the shoot was a pleasure." The song, featuring the memorable phrase "Jelly~" (a reference to the product's features), was written by Unicorn, led by Tamio Okuda.

When asked about her beauty secrets, Hasegawa said, "I have dry skin, so daily care is essential. I eat healthy foods like mangoes and also place importance on sleep and exercise so that I can be beautiful from the inside out." Perfect Essence Sunscreen A+N has a "smooth, melting texture. It can also be used as a makeup base, so I use it every day on my face and body." She concluded by saying, "Let's start with Sunscreen Day and take care of your sun every day." After the event, Anessa staff members provided samples of new products.