Mame Kurogouchi pop-up opens at Isetan Shinjuku. Campaign visuals by filmmaker and photographer Tomokazu Yamada also unveiled.

Event Date:2020.09.23-09.29
Sep 21, 2020
From September 23rd to September 29th, a pop-up for Mame Kurogouchi's 2020 Fall/Winter collection will be held at Center Park/The Stage #3 on the 3rd floor of the Isetan Shinjuku Main Building.
*On September 25th, due to a store-wide event, admission to the floor where this pop-up is being held will be closed.


Following the 2020 Spring/Summer collection, "Embracing" is a collection created around the concept of "envelopment." This season's collection attempts to express the idea of a "soft basket that envelops the body" using a variety of materials and silhouettes, and features a wide range of items unique to ReStyle. Additionally, Mitsukoshi Isetan exclusive items will include a triple-woven floral jacket and coat in specially ordered colors, two knitwear styles featuring glitter, as well as specially designed items such as a dress with lace cuffs and a body made from fabrics frequently used in this collection.

The visuals and movie produced to commemorate this pop-up were created by filmmaker Yamada Tomokazu. Based on the themes of "everydayness" and the coexistence of city and nature, which are at the heart of Mame Kurogouchi's creations, the movie was shot in Shinjuku, where Yamada's roots lie and where this pop-up is being held, and included scenes shot on the rooftop sign, an icon of Isetan Shinjuku, and the building's historic staircase.

【Movie URL】

https://youtu.be/FEaOk8PdxDo
Exclusive Item Lineup

Coat (CO503 BLACK/Size 1,2) 96,800 yen
Jacket (JK504 BLACK / Size 1, 2) 66,000 yen
Knit (KN501 BEIGE / Size 1, 2) 57,200 yen
Knit (KN502 BEIGE / size 1, 2) 51,700 yen
Dress (DR505 BLACK/BROWN / size 1, 2) 61,600 yen
Dress (DR506 BLACK/size 1,2) 64,900 yen

*All prices include tax.


Event Overview

2020FW Collection “Embracing” POP-UP
Dates: Wednesday, September 23rd - Tuesday, September 29th Opening hours: 10:00-20:00
*As a building-wide event will be held on Friday, September 25th, admission to the floor where this pop-up is being held will be closed.
Location: Isetan Shinjuku Main Building 3F = Center Park/The Stage #3

For more details about the pop-up and sales methods, please click here:
https://www.isetan.mistore.jp/shinjuku/shops/women/restyle/shopnews_list/shopnews090.html

*In order to reduce congestion and prevent the spread of COVID-19, from 10am to 11am on Wednesday, September 23rd, the first day of the event, priority will be given to those who have applied for the advance lottery. After 11am, customers who do not have a ticket for the advance lottery will also be guided in order depending on the level of congestion. (The advance lottery has already ended.)

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