We're introducing toys recommended by Isetan buyers, ranging from toys that will stimulate your newborn baby's interest to toys that will allow them to enjoy a variety of play activities. The lineup is categorized by month and age, so it's a must-see for parents who are unsure which to buy, as well as those looking for a gift for a friend's child!

Please use this as a reference when looking for the perfect toy for your child.

Around 1 year old: A special friend for your child. "Jilke Bear"

"Jilke Bear" (Medium size: ¥5,500 including tax, Large size: ¥9,680 including tax)
The heartwarming and adorable "Jilke Bear" from Käthe Kruse, Germany. The secret to its popularity is the softness of its terry cloth and velour fabric, and the bouncy feel it provides when you hug it tightly. It's also durable and easy to wash. It's sure to become a special friend your child will always have by their side.

Beautiful and Enchanting Building Blocks for Ages 2 and Up: "Nefspiel"

"Nefspiel" (¥18,480 including tax / Ages 1.5 and up)
Ribbon? Butterfly?! "Nefspiel" are uniquely shaped building blocks. Enjoy a variety of playful ways, taking advantage of their distinctive shape, such as stacking, combining, and knocking over. This product was designed by a furniture craftsman, so it can also be beautifully displayed as interior décor. After your child has finished using them as toys, consider adding them to their room as a treasured keepsake.

Around 3 years old: "Katamino" Fun for the Whole Family

"Katamino" (¥6,160 including tax / Recommended for ages 3 and up)
"Katamino" develops mathematical thinking through 36,057 possible combinations. It's a brain-boosting game in which you combine blocks of various shapes to fill designated squares. The difficulty level can be adjusted by adjusting the grid size and the number of blocks played, so anyone can play at their own level, regardless of age or skill. Fun for the whole family.

Around 3 years old: Develop logical thinking while playing with "Scalino"

"Scalino" (From ¥8,580 including tax / Recommended for ages 3 and up)
"Scalino" is a toy that helps develop programming skills while playing. Your child will experience a unique sense of accomplishment when they try out different things and the ball rolls continuously without stopping! While the basic set is plenty of fun, combining it with the refill set expands the scope of play.


FASHION HEADLINE's app-exclusive articles introduce other recommended toys. Be sure to check them out as well.