Japan's largest textile fashion exhibition, "ASIA FASHION FAIR Tokyo 2025 Summer," will be held at Tokyo Big Sight from June 9th

Event Date:2025.06.09-06.11
PROMOTION
May 20, 2025
The 44th ASIA FASHION FAIR Tokyo 2025 Summer, one of Japan's largest textile and fashion OEM/ODM exhibitions, will be held at Tokyo Big Sight for three days from June 9th to 11th, 2025.



Last year's venue (AFF Tokyo 2024 Summer)
ASIA FASHION AFF Tokyo 2024 Summer Exhibition (AFF Tokyo), Japan's largest textile and fashion exhibition, is a place where companies considering OEM/ODM can find business partners tailored to their needs. It brings together Asian suppliers and buyers seeking a wide range of products covering the latest trends in the fashion industry, including textiles, apparel, accessories, and home textiles.

Last year's venue (AFF Tokyo 2024 Summer)
AFF has supported business matching in the fashion industry for over 20 years. Starting this year, AFF will alternate between Tokyo and Osaka for each season, spring, summer, fall, and winter, to better reflect fashion trends. The "AFF Osaka 2025 Spring" event, held in Osaka in April, attracted 365 companies and 424 booths, and concluded with great success.

Scenes from the previous event (AFF Osaka 2025 Spring)
This year's AFF Tokyo 2025 Summer is even more impressive, with approximately 400 companies from Japan and abroad exhibiting at roughly 500 booths. A wide range of products will be on display, including clothing, materials, accessories, home textiles, and more, including products in line with recent trends, such as environmentally friendly sustainable materials and the latest functional wear. In addition, the event will also feature companies that are competitive in areas such as high functionality, small-lot production, reasonable prices, and short delivery times, as well as leading Asian companies from China, Bangladesh, Myanmar, Cambodia, Vietnam, and other countries with a strong business track record in Japan.

Last year's venue (AFF Tokyo 2024 Summer)
In addition, 11 seminars will be held on the latest industry trends and innovative products and technologies, which always attract attention. Over the three days, you can use the event as an opportunity to deepen your knowledge of the latest industry trends and innovative products and technologies.

Also featured at the event will be a special exhibition "Shape of Motion," a motion graphics (moving design) exhibition held in Paris last year that allows visitors to experience movement not only visually but also physically. This exhibition attempts to visualize the inherent properties of materials by expressing the "movement" of fabrics. Not only will it be a visual treat, but visitors will also be able to experience the moment when "movement" evolves into culture through hands-on experience.国際社です。 English:


The venue

In regards to the hosting of the event, Huang Yuchen, President of AFF Co., Ltd., said, "The ASIA FASHION FAIR has supported the expansion of fashion businesses in the Asian market and has provided a forum for industry members to meet new business partners. Approximately 400 companies are scheduled to exhibit at the Tokyo event, and we hope that new business opportunities will be created." He also expressed his enthusiasm, saying, "This event plays an important role in the textile industries of Japan and China, and has become a leading exhibition in the OEM/ODM field, with total exports of textile and apparel products from exhibiting companies accounting for more than 15% of total imports of such products to Japan. We will continue to contribute to the development of the industry as a bridge between the two countries."

AFF President Huang Yuchen



Examples of products by Haining Depu Textile Co., Ltd.

A wide variety of products including sustainable and high-performance materials and apparel
In addition to environmentally friendly sustainable materials, a wide range of the latest high-performance materials and apparel will be on display. Visitors can actually touch and experience the diverse functionality of products suitable for a variety of occasions, including waterproof/water-repellent, quick-drying/cooling, antibacterial/odor-resistant, UV-blocking, and high-performance stretch.

Examples of products from Teisei Textiles Trading Co., Ltd.

Featured Seminar
The seminar will invite experts, professors, and presidents from the Japanese fashion and textile industry to share their insights and trends in the industry. Scheduled speakers for this event include Masaki Sato (Sato Seni), Hiroshi Kubo (Beams), and AI Fashion Creator Miho Kinomura.

Scenes from last year's seminar (AFF Tokyo 2024 Summer)

■ Marketing to succeed in overseas markets and the challenges that lie ahead
Time: June 9th, 13:00-14:00
Speaker: Masaki Sato, Representative Director, Sato Seni Co., Ltd.
[Profile]
Born in Sagae City, Yamagata Prefecture in 1966. After graduating from Bunka Fashion College, he joined his family business, Sato Seni, in 1992. Since becoming Representative Director in 2005, he has been committed to integrated production, from yarn making to knitting, and has developed original, high-value-added products. He has successfully supplied yarn to European and American luxury brands and established a new direct-to-consumer distribution network. He has received numerous awards, including the "Monozukuri Nippon Grand Prize, Minister of Economy, Trade and Industry Award," and currently leads the industry as chairman of the Yamagata Prefecture Knitwear Industry Association and the Japan Knitwear Industry Association Federation. He also contributes to regional development as chairman of the Sagae City Tourism and Products Association.


■BEAMS's Path to the Future
Time: June 9th, 2:00 PM - 3:00 PM
Speaker: Hiroshi Kubo, Director, BEAMS Co., Ltd.
[Profile]
Director and Executive Creative Director of BEAMS Co., Ltd. After joining the company in 1985, he served as BEAMS BOY brand director before assuming his current position. He has worked on the planning of SMAP tour merchandise, DisneySea commemorative products (5th, 10th, and 15th anniversaries), and 7-Eleven stationery, winning the Grand Prix at Disney's "Products of the Year 2008." She has also worked on collaborations with the DeNA Baystars and directed celebrity brands. While teaching as a visiting professor at Kobe Design University, she also contributes to the development of the industry as a member of the JAFCA Men's Color Committee.


■AI Fashion Video and Global Trends
Time: June 10th, 11:00-12:00
Speaker: AI Fashion Creator (Los Angeles) Kinomura Miho
[Profile]
STUDIO D.O.G GK Representative/AI Filmmaker. A former fashion designer, she is currently based in Los Angeles and works on fashion advertising and video production with some of the world's top creators. In 2022, she launched "NFFT," a project specializing in digital media in the Web 3.0 era, and is hosting an international AI x fashion event. She has also participated in numerous international contests as an AI filmmaker, and in 2023 she served as the general director of Japan's first AI advertisement, "PARCO Happy Holidays." She is active globally in the field of fusion between AI and creativity, appearing at generative AI-related events as the avatar "miomio." Her interview was featured in the latest issue of Italy's "PROMPT Magazine."


For other seminar schedules, please click here (※The website will be updated regularly).



[Apparel] Men's and women's clothing, kids' clothing, sweaters, innerwear, outerwear, suits, shirts, casual wear, swimwear, sportswear, work clothes, trousers, etc.
[Clothing Accessories] Hats, socks, accessories, gloves, scarves, ties, bags, shoes, etc.
[Materials] Synthetic fibers, blends, natural fibers, embroidery, eco-sustainable materials, functional materials, etc.
[Home Textiles] Daily necessities, towels, bedding, household clothes, tablecloths, carpets, etc.
[Additional Materials] Zippers, hooks, buckles, buttons, strings, belts, etc.



■Event Overview
"44th ASIA FASHION FAIR Tokyo 2025 Summer"
Dates: Monday, June 9th - Wednesday, June 11th, 2025
          10:00 - 17:00 (until 16:00 on the last day) *Free admission
Venue: Tokyo Big Sight South Halls 1 & 2 (3-11-1 Ariake, Koto-ku, Tokyo 135-0063)
        *A free shuttle bus will run from Tokyo Station to the venue (approximately 40 minutes)
        *Please check the website (https://www.asiafashionfair.jp/) for departure and arrival locations and times.
Organizer: AFF Co., Ltd.
Cooperation: Japan-China Economic and Trade Center General Incorporated Association
How to participate: Admission is free. Please register in advance via the link below before attending. Application URL: https://www.tenjikai-uketsuke.com/form/aff-tokyo2025-summer/fashionheadline/



Inquiries:
AFF Secretariat
info@asiafashionfair.jp



編集部

  • Scenes from the previous venue (AFF Osaka 2025 Spring)
  • Last year's venue (AFF Tokyo 2024 Autumn)
  • Last year's venue (AFF Tokyo 2024 Summer)
  • Last year's venue (AFF Tokyo 2024 Summer)
  • Last year's venue (AFF Tokyo 2024 Summer)
  • Last year's venue (AFF Tokyo 2024 Summer)
  • Last year's venue (AFF Tokyo 2024 Summer)
  • Last year's venue (AFF Tokyo 2024 Summer)
  • Scene from the venue
  • Last year's seminar (AFF Tokyo 2024 Summer)
  • Huang Yuchen, President of AFF
  • Examples of products made by Haining Depu Textile Co., Ltd.
  • Examples of products by Haining Depu Textile Co., Ltd.
  • Product examples by Jiangsu Shenhuang Textile Group Co., Ltd.
  • Product examples by Jiangsu Shenhuang Textile Group Co., Ltd.
  • Jiangsu Shenhuang Textile Group Co., Ltd. Factory
  • Product examples of Teisho Textile Trading Co., Ltd.
  • Product examples of Teisho Textile Trading Co., Ltd.
  • Factory of Teisho Textile Trading Co., Ltd.
  • Factory of Teisho Textile Trading Co., Ltd.
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