Christian Louboutin will release a new lipstick, "Christian Louboutin Rubilac" (11,800 yen), on July 13th.

Inspired by "Christian Louboutin's passion for lacquer," "Christian Louboutin Rubilac" was conceived as a lip polish. Utilizing the latest pigment technology, it achieves a patent leather-like shine and rich color that shines beautifully with just one application. It has a smooth, non-sticky feel, yet retains its color for a long-lasting, three-dimensional shine. It also contains lip care ingredients with a highly effective treatment effect, moisturizing lips and keeping them plump and soft.

The case is designed to resemble a small bottle containing a secret elixir. The clear, thick bottle is distinctive, engraved with an intricate pattern of intertwining mermaid tails, and the cap is adorned with a turret-like crown that recreates the ornate decorations of Middle Eastern ancient relics and Art Deco.

The packaging is also designed to resemble a jewelry box. The product is elegantly set with a French silk ribbon inside the glossy black outer box bearing the logo. There are eight colors available, and the iconic red Rouge Louboutin, inspired by the red sole, comes in an outer box with a red line and a black French silk ribbon and pouch. The other seven colors, including a bold magenta and a beige tone that blends well with the skin, come with a gold cap, an outer box with a gold line, and a gold French silk ribbon and pouch.