CHANEL will be holding the pop-up event "Les Beiges à la Plage" from July 23rd to August 2nd at the Atrium Courtyard on the first basement floor of Tokyo Midtown.

"Les Beiges à la Plage" is an event space where you can experience the world of "Les Beiges," which brings out a healthy, radiant allure and proposes new makeup styles. The theme is "à la plage" (beach), and the venue is designed to resemble Deauville, a luxury French resort town closely associated with CHANEL. It is an urban beach resort where you can experience the comfort of a summer retreat while still in the city.

In the special space, inspired by the "cabins" famous for the Deauville coast, you can experience exclusive looks, as well as a self-testing area where you can freely try out products, a nail bar where you can try out your favorite nail enamel, and a transat area where you can enjoy music in a relaxed atmosphere. There will also be a "Le Beiges Cafe" selling healthy original juices during the day and drinks for a more mature atmosphere at night.

In addition, "Le Beiges Sunset Yoga" will be held from 6:00 pm to 6:30 pm on July 23rd, 24th, 30th, and 31st, allowing you to spend a relaxing time at dusk. "Le Beiges Cinema Night" will also be held from the evenings of July 28th, 29th, and 30th, allowing you to watch a movie while feeling the pleasant breeze.