Who decided on "two socks per set"? Beautiful People releases a set of three socks that breaks stereotypes

Jun 14, 2017

On June 14th, beautiful people released "Sock A Trois" (3,000 yen), a set of three socks (1.5 pairs), exclusively at their directly managed stores.

The three socks each feature the words "I'm," "I'm not," and "Beautiful" woven in jacquard, allowing customers to choose their favorite phrase to match their mood that day. For example, the combinations can express opposing meanings, such as "I'm Beautiful" for a good day and "I'm not Beautiful" for a down day, reflecting the brand's concept of combining two opposing elements to create something new.

The socks are available in five colors: red, green, blue, yellow, and black. If you purchase two colors, you can enjoy wearing them in different colors on each side. These socks overturn the stereotype that "two socks make up a pair," and can be enjoyed in three different ways with three socks.
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  • Beautiful People's "Sock a Trois" (3,000 yen each) is now on sale
  • Sock a Trois (Red/3,000 yen)
  • Sock a Trois (yellow/3,000 yen)
  • Sock a Trois (Blue/3,000 yen)
  • Sock a Trois (Green/3,000 yen)
  • Socks a Trois (Black/3,000 yen)
  • Beautiful People's "Sock a Trois" (3,000 yen each) is now on sale
  • Beautiful People's "Sock a Trois" (3,000 yen each) is now on sale
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